Advertising

Up-to-the-minute news from the advertising world. Find stories about new campaigns and marketing initiatives, alongside announcements of new developments in the industry. Learn about important appointments and hiring decisions regarding the trajectory of up-and-coming designers, executives and agencies. Keep up-to-date on industry conferences, special events and expos, and find out the latest news on the financial performance and growth of companies in this sector.

Latest

17 Apr, 2024, 17:59 GMT Elevatus Appoints Nadin Zureikat as Chief Revenue Officer to Lead Global Expansion and Revenue Growth

Elevatus, a global leader in recruitment solutions, is thrilled to announce Nadin Zureikat as its new Chief Revenue Officer. With a proven track...

17 Apr, 2024, 11:03 GMT Veeva Announces Vault CRM Campaign Manager

Veeva Systems (NYSE: VEEV) today announced Veeva Vault CRM Campaign Manager, a new industry-specific marketing application that simplifies and speeds ...

16 Apr, 2024, 14:01 GMT LED Billboard Market to Reach $9,795.2 million, Globally, by 2032 at 10.8% CAGR: Allied Market Research

Allied Market Research published a report, titled, "LED Billboard Market by Type (Monochrome and Full Color), Application (Indoor and Outdoor), End...

15 Apr, 2024, 12:00 GMT Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Equativ, the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation...

15 Apr, 2024, 08:00 GMT EVERSANA Completes Integration of Healthware Group and Strengthens Its Global Agency Network EVERSANA INTOUCH With Addition of New Full-Service Affiliate

EVERSANA, a leading provider of global commercial services to the life sciences industry, today unveiled a new full-service affiliate in its EVERSANA ...
Sela gifts its Newcastle United sponsorship rights to major charity for Premier League clash and introduces revolutionary haptic shirts to help deaf fans feel the sound of St. James' Park in world first

11 Apr, 2024, 14:03 GMT Sela gifts its Newcastle United sponsorship rights to major charity for Premier League clash and introduces revolutionary haptic shirts to help deaf fans feel the sound of St. James' Park in world first

Sela, Newcastle United's front-of-shirt sponsor, will introduce groundbreaking haptic shirts which will allow deaf fans and fans with hearing loss to ...
zuMedia Inc. Launches Groundbreaking New Advertising And Broadcast Platform, Setting Its Sights On Utilizing Ad-Generated Revenue To Promote A New Balance Of Wealth

11 Apr, 2024, 00:26 GMT zuMedia Inc. Launches Groundbreaking New Advertising And Broadcast Platform, Setting Its Sights On Utilizing Ad-Generated Revenue To Promote A New Balance Of Wealth

zuMedia Inc. today officially announced the launch of Backskin.com which contains proprietary software with the power to bring a substantial amount...

10 Apr, 2024, 13:00 GMT White Claw® Challenges the Loneliest Generation to Make More Meaningful Connections and "Grab Life By The Claw™"

Despite the world being more connected than ever through technology and social media, many consumers have never felt lonelier. The creators of White...

08 Apr, 2024, 14:00 GMT Admixer.HB+ Updates: Getting Ready for the Cookieless Era and UI Simplicity

Preparing for a Cookieless Future Admixer recognizes the evolving landscape of digital advertising. The HB+ platform's focus on cookieless inventory...
McDonald's Netherlands uses scent for their latest campaign

08 Apr, 2024, 07:23 GMT McDonald's Netherlands uses scent for their latest campaign

In everyday settings like elevators, subways, or conference rooms, one often encounters a familiar scent: McDonald's. Though unseen, its presence is...

04 Apr, 2024, 20:58 GMT ASSEMBLY EUROPE ELEVATES KASHIF DALVI AS NEW HEAD OF STRATEGY

Global media agency, Assembly, announced today the promotion of Kashif Dalvi from Strategy Partner to Head of Strategy in Europe, effective...

04 Apr, 2024, 15:00 GMT OMNICOM MEDIA GROUP RANKED #1 FOR NET NEW BUSINESS FOR SECOND CONSECUTIVE YEAR

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science...

03 Apr, 2024, 17:45 GMT Fred Dixon Appointed President & CEO of Brand USA

Brand USA, the destination marketing organization for the United States, today announced that, as part of a planned succession process, its Board of...

03 Apr, 2024, 12:57 GMT Study Reveals the Untapped Potential of First-Party Behavioral Data in Customer Engagement Strategies

Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the results of a commissioned study conducted by...
The Future of AI Advertising is Here: Oclean Launches Cutting-Edge European Campaign for Oclean X Ultra

03 Apr, 2024, 04:54 GMT The Future of AI Advertising is Here: Oclean Launches Cutting-Edge European Campaign for Oclean X Ultra

Oclean is thrilled to announce the debut of its groundbreaking European commercial for the newly launched Oclean X Ultra, WiFi Smart Sonic...

02 Apr, 2024, 06:00 GMT Baobab Network Acquires Reflector Marketing to further strengthen their support for African startups

Baobab Network ("Baobab"), an early-stage investor that backs startups across Africa, today announced the acquisition of Reflector Marketing, a...

01 Apr, 2024, 17:06 GMT Emily DiMiceli Named New CEO of Corporate Visions

Corporate Visions, a leading provider of revenue growth insights, services, and technology, is pleased to announce the appointment of Emily DiMiceli...

29 Mar, 2024, 12:53 GMT XCMG Machinery Triumphs with the 2024 German Design Award for Outstanding Integrated Campaigns and Advertising

XCMG Machinery (SHE:000425, "XCMG") is proud to announce its recent triumph at the 2024 German Design Awards, where it has been awarded the Excellent ...

28 Mar, 2024, 13:00 GMT Forsman & Bodenfors Springboards in the UK as Crispin Porter Bogusky London Becomes Part of the F&B Collective

Stagwell (NASDAQ: STGW)'s Forsman & Bodenfors, the global creative collective, today announced it will integrate Crispin Porter Bogusky's UK agency,...

27 Mar, 2024, 17:00 GMT Cision and Reddit Announce Expanded Partnership to Deliver Richer Social Insights

Cision, the leader in consumer and media intelligence solutions, and Reddit, home to hundreds of thousands of online communities, endless...

26 Mar, 2024, 17:55 GMT Mindshare Takes Top Spot in WARC Media 100 & Effective 100, Earns Network and Agency of the Year Accolades

Mindshare, the media services company that is part of GroupM and WPP, has capped off a stellar first quarter of 2024 with a string of impressive...

26 Mar, 2024, 09:11 GMT Funnel Dashboards Launch Provides Seamless New Visualization Potential

Today, Funnel launched its new visualization feature, Funnel Dashboards, enabling marketers to find deviations and patterns in their data much more...

25 Mar, 2024, 08:00 GMT Baidu Global MediaGo Wins 2024 Artificial Intelligence Excellence Award

MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, was named the 2024 Artificial Intelligence...

21 Mar, 2024, 14:07 GMT Globant Presents "Taste ID": the New Ad by GUT Pokes Fun at Legacy Tech Industry

Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today launched its new...

21 Mar, 2024, 13:00 GMT Merkle Launches Global Messaging Solution

Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced the launch of Intelligent Messaging, ...

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