$10+ Billion Wi-Fi Analytics Market 2017 - Global Forecast to 2022: Rising Significance of Big Data Among Brick-And-Mortar Businesses
DUBLIN, Jan. 8, 2018 /PRNewswire/ --
The "Wi-Fi Analytics Market by Component (Solutions and Services), Solution (Wi-Fi Based Location Analytics Solution, Wi-Fi Based Indoor Positioning Systems), Location Type, Application, Deployment Type, Vertical, and Region - Global Forecast to 2022" report has been added to Research and Markets' offering.
The Wi-Fi analytics market is expected to grow from USD 2.94 Billion in 2017 to USD 10.72 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period.
Several factors such as the rising competition between online and offline retail businesses, increasing significance of data analytics in brick-and-mortar businesses, and penetration of mobile devices are driving the market growth. The adoption of Wi-Fi analytics solutions and services is high in the verticals, such as retail, hospitality, sports and leisure, and healthcare; this as boosted the growth of the market.
The global Wi-Fi analytics market is segmented by component (solutions and services), application (footfall analytics, customer engagement, Customer Experience Management (CEM), customer behaviour analytics, and customer loyalty management), location type (indoor location and outdoor location), deployment type (on-premises and cloud), vertical, and region. The services component is expected to grow at a higher CAGR during the forecast period, as these services help organizations in easily deploying the software, either on-premises or on the cloud.
The retail vertical is expected to have the largest market share and is projected to grow at the highest CAGR during the forecast period. More and more brick-and-mortar businesses across various verticals, such as retail, hospitality, sport and leisure, healthcare, and transportation, are deploying guest Wi-Fi to provide free internet connectivity to their customers.
The gap between online and offline retail is driving the recent boom of technological innovations in customer analytics in brick-and-mortar retail stores. With the power of big data and in-store marketing analytics, retailers can capture real-time data of their customers' traffic patterns and gain insights to measure the effectiveness of their marketing campaigns and merchandising.
Key Topics Covered:
1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders
2 Research Methodology
2.1 Research Data
2.2 Secondary Data
2.3 Primary Data
2.4 Market Size Estimation
2.5 Research Assumptions
2.6 Limitations
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in the Wi-Fi Analytics Market
4.2 Market Share of Top 3 Verticals and Regions, 2017
4.3 Market Regional Analysis
5 Market Overview
5.1 Market Dynamics
5.1.1 Drivers
5.1.1.1 Increasing Competition With Online Businesses
5.1.1.2 Increasing Deployment of Public Wi-Fi Across Physical Venues
5.1.1.3 Penetration of Smartphone Devices
5.1.1.4 Rising Significance of Big Data Among Brick-And-Mortar Businesses
5.1.1.5 Increasing Government Initiatives for Smart City Development
5.1.2 Restraints
5.1.2.1 Data Privacy Issues
5.1.2.2 Government Regulations and Policies
5.1.3 Opportunities
5.1.3.1 Rapid Adoption of IoT Across Enterprises
5.1.3.2 Rapid Adoption of Social Media for Customer Engagement
5.1.4 Challenges
5.1.4.1 Complexities in Gathering and Integrating Data From Omnipresent Platforms
6 Wi-Fi Analytics Market, By Component
6.1 Introduction
6.2 Solutions
6.2.1 Solutions, By Type
6.2.1.1 Wi-Fi Based Location Analytics Solution
6.2.1.2 Wi-Fi Based Indoor Positioning System
6.3 Services
6.3.1 Services, By Type
6.3.1.1 Professional Services
6.3.1.2 Managed Services
7 Wi-Fi Analytics Market, By Application
7.1 Introduction
7.2 Footfall Analytics
7.3 Customer Engagement
7.4 Customer Experience Management
7.5 Customer Behavior Analytics
7.6 Customer Loyalty Management
8 Wi-Fi Analytics Market, By Deployment Type
8.1 Introduction
8.2 Cloud
8.3 On-Premises
9 Wi-Fi Analytics Market, By Location Type
9.1 Introduction
9.2 Indoor Location
9.3 Outdoor Location
10 Wi-Fi Analytics Market, By Vertical
10.1 Introduction
10.2 Retail
10.3 Hospitality
10.4 Sports and Leisure
10.5 Transportation
10.6 Healthcare
10.7 Others
11 Wi-Fi Analytics Market, By Region
12 Competitive Landscape
12.1 Overview
12.2 Competitive Scenario
12.3 Market Ranking Analysis
13 Company Profiles
13.1 Introduction
13.2 Cisco Systems
13.3 Skyfii
13.4 Purple
13.5 July Systems
13.6 Zebra Technologies
13.7 Euclid
13.8 Cloud4wi
13.9 Fortinet
13.10 Ruckus Wireless
13.11 Yelp
13.12 Key Innovators
For more information about this report visit https://www.researchandmarkets.com/research/xl7jx2/10_billion?w=5
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