22% of Brands don't Use Segmentation - New Report Shows Audience Engagement Techniques are Low, but there are Strategies to Improve
LONDON, September 26, 2017 /PRNewswire/ --
- Adestra unveils new research at TFM show
TFM Show, Olympia, Stand #T560, New research by Smart Insights & Adestra reveals that, despite a plethora of available tech and suppliers in the market, companies are still not sufficiently engaging with customers throughout the lifecycle or strategically personalising their marketing communications to move towards First-Person Marketing.
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The survey of 600 global marketers found using un-targeted, un-personalised communications was surprisingly common across their email marketing campaigns and newsletters, with 22% not using any segmentation. In addition, less than a third of businesses rate themselves as having a "defined" audience engagement capability for their email campaigns.
Henry Smith, MD at Adestra, says: "Even simple personalisation offers a huge opportunity to drive conversions and loyalty. But developing a structured audience engagement plan - which is easily achievable with modern Email Service Providers - means providing targeted and relevant communications wherever they are in the lifecycle. That's where brands can really show long term growth."
Not only will the Adestra team be on hand at the TFM show (stand T560) to discuss all aspects of First-Person Marketing, but Customer Success Manager Suzy Carter-Kent is speaking on the 27th in the Marketing Automation & Email Marketing track at 2pm:
Generating results for the individual using First-Person Marketing
We're all under pressure to move away from batch & blast towards an ideal of 1:1 digital marketing. Organisations are increasing their ability to respond to consumers at scale, but many are still hesitant about where to start, how much to commit and how to make this approach work for their business. Suzy Carter-Kent, Customer Success Manager at Adestra will set out 5 ways in which you can begin to have that 1:1 conversation.
TFM visitors can collect the full report from the Adestra stand T560.
About Adestra
Adestra is a trusted provider of First-Person Marketing solutions for global and growing brands.
The company's industry-leading email platform provides a powerful infrastructure for one-to-one, contextual messaging and marketing automation, helping marketers communicate more effectively with their customers and subscribers. Robust reporting features allow marketers to efficiently evaluate and optimize their campaign results. The flexible structure and open integration architecture allow businesses to connect disparate technology platforms to create a seamless customer journey.
Along with a best-of-breed platform that drives customer engagement and boosts ROI, Adestra was founded on the principle that marketing success takes more than technology, which is why customer service is at the heart of its business. Adestra was a winner of the 2014 and 2017 Customer Focus Award from the Customer Service Institute. It also won Bronze for Customer Service Department of the Year at the 2017 Stevie Awards for Customer Service, as well as being presented with the 2017 Supplier of the Year Award from one of its longest-standing clients, UBM.
Adestra continues to maintain one of the highest customer retention rates in the industry. It is trusted by top companies including UBM, Condé Nast Digital Limited, and Tile, among others.
Established in 2004, Adestra has offices throughout the UK, USA, Canada and Australia. For more information, please visit http://www.adestra.com .
Media contacts:
Elizabeth Smith
press@adestra.com
+44(0)-1865-242-425
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