3Pillar Global Launches New Approach to Software Product Development

-- Taps into experience and best practices from close to a decade of experience to deliver service offerings that address critical needs throughout the product development lifecycle

FAIRFAX, Virginia, Feb. 13, 2014 /PRNewswire/ -- 3Pillar Global, a leading developer of innovative software products for clients, today announced it has launched a new approach to software product development, offering companies packaged services that provide numerous entry points into the software development lifecycle.

3Pillar's new service offerings – Innovate, Accelerate and Elevate – are built on best practices forged over nearly a decade of experience building revenue-generating software products for clients and a proven agile methodology. The offerings provide solutions that address the common needs with respect to different entry points within the software product development lifecycle. With each service, 3Pillar establishes a clear understanding of a client's business objectives and delivers tangible results that propel the product development process forward.

"This new approach captures what we have learned over almost ten years of building products that deliver measurable business results for our clients. Companies of all sizes need support developing concepts, bringing new products to market quickly, or execution – and sometimes all three. This new approach combines our proven methods in collaboration and forward-thinking insights with our experienced resources," said David DeWolf, CEO of 3Pillar Global. "Regardless of the product development stage they are in, many companies need a product development partner to help extend their capabilities, scale their efforts and accelerate time to market."

"In our experience, a discussion starting with product features and functionality is more likely to produce something that solves the wrong problem and is not deemed relevant by the customer," said Tony Orlando, 3Pillar's EVP of Market and Client Services. "Today's software products must compete in a rapidly evolving marketplace where software is the brand and customer sentiment drives growth or extinction of a company's products, services and offerings. Our new service approach provides a unique balance of strategy and engineering that delivers tangible business results."

3Pillar Service Offerings
The new service offerings are built on 3Pillar's expertise and are designed to help businesses quickly turn ideas into action:

• Innovate helps companies who have a product idea and need a prototype to serve as the foundation for continued development. The prototype can be used to provide a richer experience of the product idea, which may be used with customers, or to help the product team itself further refine the product direction.
• Accelerate speeds time to market for clients who need to rapidly build and launch a new software product. By getting a minimum viable product out to market quickly, companies can then get the feedback they need to continually optimize the experience.
• Elevate provides companies with the product or technical teams needed to iteratively improve existing products and tie them to business outcomes. 3Pillar provides engineering teams that ensure the product development efforts emphasize business return.

About 3Pillar
3Pillar Global builds innovative, revenue-generating software products, enabling businesses to quickly turn ideas into value. 3Pillar balances business-minded thinking with engineering expertise in disruptive technologies, such as mobile, cloud, and big data, to develop products that meet real business needs. To date, 3Pillar's products have driven over $1 billion in revenue for industry leaders like CARFAX, PBS, and numerous others. For more information, visit www.3PillarGlobal.com.

Media Contact:
Kathleen Fusco
Zer0 to 5ive for 3Pillar Global
+1-215-939-5709
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