LONDON, September 10, 2015 /PRNewswire/ --
Continuous innovations in technology, hyper-connected consumers with raised expectations, and the pressure to demonstrate marketing ROI are just some of the challenges causing the greatest headaches for marketers. But today SmartFocus and Econsultancy announced a marketing migraine relieving webinar, designed to reveal how modern marketers can overcome their greatest challenges.
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Based on recent research by Econsultancy in partnership with SmartFocus, the Marketers' Biggest Challenges webinar will draw out highlights from the 'Marketing Pain Points & How To Overcome Them' 2015 report. The presenters will look at the challenges facing marketers, their 'migraine rating' and how these pain points can be mitigated.
The webinar will drill down into a number of data-related pain points that cause headaches for marketers, including the need for accurate marketing attribution and the difficulty in gaining a single customer view. Themes covered will also include personalisation, contextualisation and email.
Jess Stephens, Chief Marketing Officer for SmartFocus, explains: "Marketing is now mission critical for businesses in a world where the consumer is constantly online and connected. Consumer expectations have risen and rightly so, but equally the pressures on marketers have also grown. Our research shows nearly three quarters of marketers now feel their job is more difficult than it was five years ago. This webinar is our way of supporting marketers and helping them rise to the challenge."
Linus Gregoriadis, Research Director of Econsultancy, says: "Digital technology and changing consumer behaviour have created a near infinite number of opportunities for marketers to reach and engage customers, while also creating a whole host of new problems for marketing teams. Our webinar will look at a selection of the biggest challenges facing marketers and examine creative ways to overcome them."
SmartFocus's best-of-breed Message Cloud technology allows marketers to solve many of the marketing headaches highlighted in the research and gives a holistic view of a brand's customers, enabling them to deliver even more personalised marketing interactions that increase brand engagement and sales.
The Message Cloud effortlessly processes big data to automatically personalise and contextualise communication to every brand's customer. Using a host of factors including location, weather, customer age and gender, favourite brands and products, web browsing history, past buying behaviour and abandoned carts, The Message Cloud listens to and learns from customers.
ADDITIONAL INFORMATION:
For the full Marketing Pain Points report, please visit: https://econsultancy.com/reports/marketing-pain-points-and-how-to-overcome-them/
To access SmartFocus' dedicated marketing solutions resource, go to: marketingpainpoints.com
SmartFocus - SmartFocus is an innovator in messaging and communications, enabling the world's largest brands - including Mercedes-Benz, Speedo and Levi's - to understand and connect more closely with today's connected consumers; whether that be via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus listens to and learns from customers using patented algorithms and unique location-based marketing tools. Using The Message Cloud, SmartFocus customers have the rich data, intelligence and the tools to send personalised and contextualised messages to any device in real-time.
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