888.com Launches new, Innovative Software for 888casino.com - It's a Whole New Game

GIBRALTAR, March 1, 2012 /PRNewswire/ --

Always at the forefront of online gaming innovation, 888.com proudly announces the launch of the exciting and innovative new 888casino.

One of the world's favourite online gaming destinations, players in the new 888casino now enjoy the experience of a completely redesigned look and feel that is both clean, simple and intuitive to use.

Personalisation is at the heart of the new 888casino design. 888casino is the only online casino in the world allowing players to create the lobby of their choice and to create shortcuts to favourite games. In fact, adding games to favourites has never been easier - drag and drop or click the designated button under the game and they're now one click away. The intuitive design features of the new 888casino adapt to each individual player, with recently played games automatically saved giving quick access to them for future play.

"888casino constantly strives to place our players at the forefront of modern online gaming technology", says Erez Sadan, Vice President, B2C Casino. "Our new 888casino provides players with all the cutting edge features necessary to enjoy brilliantly simple and realistic online casino at every level, adding to high quality experience that players have come to expect from our 888casino software".

To celebrate the launch of the new software, 888casino is having a full month of giveaways, giving away hundreds of surprise gifts, free spins and bonuses in a full month of exciting launch party promotions.

To check out the latest 888casino software and promotions, go to http://www.888casino.com .

About New 888casino Software:

Utilising state of the art web and design technology, the new 888casino software is simpler and faster than ever before. From easy tab-based navigation, to opening multiple games in parallel, 888casino provides a sleak, smooth transition which now includes a higher screen resolution and allows a perfect platform for crisp, vibrant graphics and clear wide & HD screen viewing.

Some players prefer icons, others prefer lists. Players can now choose their games' display preference and scroll to find the games they like. Moreover, players can now feel free to filter in only the games they want to play. The new scrolling and filtering options make it easy to find games, use the scroll bar to browse more games, or click the filtering link to view only games of interest.

In addition, multiple game views allow players to customise their view of the games by selecting the icon view or the grid view. Preferences are saved for future logins.

The new 888casino - it's a whole new game

About 888

• 888 is one of the world's most popular online gaming entertainment and solutions providers
• Founded in 1997, 888 has been at the forefront of the online gaming industry for over a decade
• 888.com offers a comprehensive gaming experience - including casino, poker, bingo and sports betting - through a number of leading brands in regulated markets around the world
• 888.com can be used in 22 different languages in 176 countries worldwide
• 888 is committed to an industry leading corporate and social responsibility programme, and provides a safe, fun, fair, regulated and secure gaming environment
• 888 is licensed and regulated by the Government of Gibraltar, and is listed on the London Stock Exchange