888sport Launches 'Bet You Can' Media Campaign

GIBRALTAR, December 2, 2013 /PRNewswire/ --

Online bookmaker marks product revamp with a multimedia advert launch

888sport, the sports betting division of global online gaming company, 888.com, is celebrating major improvements to its sports betting product with a multimedia advertising campaign throughout UK.

The fully-integrated campaign, titled 'Bet You Can', will run across major UK television networks including Channel 4 and Sky, as well as, in outdoor advertising and online. This will be the first campaign introducing TV advertising for http://www.888sport.com and signifies the start of a stronger investment in its offering and brand in the UK market.

With thousands of new in-play and pre-event markets now fully integrated into its state-of-the-art back office, the 888sport platform is now aligned with 888's consumer-centric and entertainment-focused vision, giving players a better experience than ever before.

The 'Bet You Can' campaign promotes 888sport's competitive welcome package, encompassing £88 in Free Bets and a £5 No Lose bet on Mobile. It's as simple as 'App, Tap, Bet' using the easy to use mobile app, now available on both Android and Apple.

In addition, the campaign highlights user-friendly features like 'Cash-In', which allows players' live betting destiny to be in their own hands with the ability to cash in their bet anytime during the match for adjusted winnings.

Itai Pazner, Senior Vice President of 888, said: "888 have been at the forefront of online and mobile gaming across the world, delivering continued growth through our core products. The new 888sport advertising campaign is the culmination of a period of growth and improvement for 888sport, which has seen us align our sport platform with the rest of our offering and enhance player value through more efficient engagement like never before."

Check out the new and improved website and promotions at 888sport.com

For more information about this release or 888.com and its house of brands, please contact Director of Marketing and Public Relations, Jennifer Von Strohe at jennifer.von-strohe@888holdings.com.

Notes to editors:

• 888 is one of the world's most popular online gaming entertainment and solutions providers
• Founded in 1997, 888 has been at the forefront of the online gaming industry for over a decade
• 888.com offers a comprehensive gaming experience - including casino, poker, bingo and sports betting - through a number of leading brands in regulated markets around the world
• 888.com can be used in 22 different languages in 176 countries worldwide
• 888 is committed to an industry leading corporate and social responsibility program, and provides a safe, fun, fair, regulated and secure gaming environment
• 888 is licensed and regulated by the Government of Gibraltar, and is listed on the London Stock Exchange