92nd China Food & Drinks Fair Comes to Successful Conclusion in Chengdu

CHENGDU, China, April 7, 2015 /PRNewswire/ -- The 92nd China Food & Drinks Fair (CFDF) with the theme "Exhibition, Exchange and Cooperation" was successfully held at the Century City New International Convention & Exhibition Centre (CCNICEC) in Chengdu from March 26 to March 28, 2015.

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1. CFDF 2015 consolidates and strengthens role as a leading trade platform

The 2015 edition of CFDF offered six special exhibition zones for traditional domestic alcoholic beverages and wines, international spirits, foods, non-alcoholic beverages and condiments as well as for food production and packaging equipment across the 125,000 square meter exhibition space. The six exhibition zones included sections for imported foods, snacks, rice wines and imported food equipment as well as trade platforms connecting investors and food brands.

The 92nd CFDF hosted over 3,000 exhibitors from the food and beverage as well as related sectors, and attracted over 300,000 professional buyers and visitors. In addition to local firms, the exhibitors came from Hong Kong and Taiwan as well as 33 other countries, including France, Germany, the U.S., Canada, Brazil, Chile, Australia and New Zealand. According to preliminary statistics, the CFDF 2015 generated a total turnover of 22.7 billion yuan (approx. US$3.6 billion), including 11.7 billion yuan (approx. US$1.87 billion) in deals concerning alcoholic beverages, 8.56 billion yuan (approx. US$1.37 billion) in transactions dealing with foods and non-alcoholic beverages as well as 1.35 billion yuan (approx. US$216 million) for condiments and 1.02 billion yuan (approx. US$160 million) for food production and packaging equipment.

2. CFDF 2015 provided enhanced professional services for exhibitors and traders

CFDF 2015 optimized its services for exhibitors and professional buyers, including pre-registration, on-site guides, stand installation services and consulting as well as advertising and shuttle transportation. In line with the high standards applied to the quality of the services, the event also organized business talks, trade exchanges and networking events for exhibitors. CFDF 2015 upgraded the accuracy of event information in addition to providing an online presence for exhibitor's wares and other added-value services through the leveraging new media platforms and technologies, including illuminated promotional floats, announcements via Wechat and presentations using 3D virtual reality. The high-visibility of information as well as the brand communications were widely appreciated by exhibitors and attendees.

3. CFDF 2015 hosts a large number of high-profile and impactful activities

At the forum themed "The new normal in the drinks sector and new consumer trends," leading industry experts and leaders provided insight into the macro-economic situation and into the application of big data in the consumer market, helping event attendees gain a better understanding the "new normal" in the drinks industry. The forum received positive feedback from the participants.

CFDF 2015 was qualified by local governments and CCPIT Chengdu for the quality of the provision of governmental services, the adherence to trade regulations, the quality of provided transportation and security, all of which combined to ensure the success of the event.