Aastra Helps Enterprises in the Middle East and Africa Transform Their Communications

DUBAI, UAE, June 19, 2013 /PRNewswire/ --

Offering a cost-efficient migration from legacy to IP technology

Aastra, a leading company at the forefront of the enterprise communication market, launched a campaign aiming at enterprises with legacy telephony systems.

Today, Voice-over-IP, SIP trunking, Unified Communications & Collaboration, Video telephony & conferencing and Fixed-Mobile Convergence technologies promise cost savings and productivity gains and yet they are not widely adopted by enterprises in Middle East and Africa when compared to Europe and Northern America.

"With the Transform campaign we are targeting enterprises with legacy PBXs such as Ericsson MD110 and Aastra Telephony Switch offering them customized migration plans and promotional offers to move to server based communication systems with state-of-the-art hardware and software, capable of supporting all new technologies in business communications," says Alex Naumov, head of Sales Aastra Middle East & Africa.

Alex Naumov adds: "Customer benefits range from reduction of system footprint and power savings to reducing everyday communications cost and increasing productivity. Utilising latest technologies like High Definition (HD) video conferencing business can significantly reduce their travel cost and increase environmental support without compromising on the quality of face to face meetings. We offer enterprises the possibility to trial new solutions before deploying them, combined with a promotional price for transforming their existing system."

Petra Engineering, a market leading designer & manufacturer of sophisticated HVAC (heating, ventilation and air conditioning) equipment exporting to 50 countries and employing more than 1,500 people with 300,000m² production facilities adopted new technologies with Aastra MX-ONE.

Qais Yousef, Deputy IT Manager of Petra Engineering Industries Co. in Jordan says "We needed Unified Communications that enables and enhances our environments for more effective communications and collaboration across our business processes. With the help of Aastra authorized system integrator UNITEL we transformed our existing legacy telephony systems to MX-ONE and saved 70% in communication costs using SIP trunking, whilst benefiting from high availability of end-points and trunks throughout the Voice over IP network (alternative PSTN breakouts and remote site survivability)."

The Transform campaign is running until 31^st of December 2013. Customers can get more information and register under http://www.aastra.com/mea

About Aastra Middle East and Africa

Aastra Middle East and Africa is the regional business unit of Aastra Technologies Limited, (TSX:"AAH"), a leading company at the forefront of the enterprise communication market. Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative communications products and applications for businesses. With a strong focus on open standards, Aastra enables enterprises to communicate and collaborate more efficiently. Aastra's operations are truly global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries. Aastra is entirely dedicated to enterprise communications and offers one of the most complete portfolios of unified communications solutions individually tailored to satisfy its customers' requirements. These range from feature-rich call managers for small and medium businesses and highly scalable ones for large enterprises, associated UC applications, integrated mobility, multimedia call center solutions and high definition video communications to a wide selection of deskphones and cordless terminals. For additional information on Aastra, visit our website at http://www.aastra.com/mea

Aastra® is a registered trademark of Aastra Technologies Limited in the United States and Canada. All other product and company names herein may be trademarks of their registered owners.