ACE Survey: Brits to Wash Festive Wear on Chore Tuesday

LONDON, December 20, 2016 /PRNewswire/ --

Yule love or loathe Chore Tuesday 

According to research from ACE, 13 million Brits are set to do their festive washing on December 27^th, using enough water to fill 1,077 Olympic sized swimming pools 

Some 13 million people in the UK will be doing their festive clothes washing the day after Boxing Day this year, that's according to research from ACE, the global laundry cleaning brand.

     (Photo: http://mma.prnewswire.com/media/451120/ACE_festive_washing_on_December_27th_Infographic.jpg )

The day (December 27^th) has been christened Chore Tuesday and it's expected that the nation will pile over 183,243 tonnes of clothing into their washing machines on this day alone - using enough water to fill 1,077 Olympic sized swimming pools.

Brits will spend on average two hours and 11 minutes washing clothes worn over the festive period, meaning that Chore Tuesday will result in a total of around 30 million hours of washing in one day. December 27^th is also the day for cleaning the house as well as clothes, with almost 16.5 million people putting this day aside to tidy up, following Christmas festivities and ahead of New Year's celebrations.

Kevin Day, product development manager at Robinson Young, the UK's sole distributor of ACE, says: "Our latest research gives us a real insight into the UK's laundry plans this Christmas, which equates to a lot of washing! Whether you love or loathe Chore Tuesday, you will not be on your own this December 27^th as it's set to be the busiest washing day of the year. We're encouraged by these results and hope our stain remover products are able to make these laundry chores easier, allowing our customers more time to spend with the family and enjoy the Christmas break."

ACE offers a range of laundry products which are tough on stains and gentle on clothes, for more information visit http://www.acecleanuk.co.uk.

Notes to editors:    

ACE stain remover has been established in the UK market for a number of years and has good distribution across the country's major supermarkets. It is the market leader in Italy, where it was first launched over 50 years ago and is also distributed across Europe, France, Spain, Germany, Greece and Belgium.