Acision Wins two 2011 Global Telecoms Business Innovation Awards

READING, England, June 13, 2011 /PRNewswire/ --

- Acision's Real-Time Charging Solution and Missed SMS Notification Honoured at Industry-leading Awards

Acision, a world leader in mobile data, is pleased to announce that it has won two prestigious awards in the Consumer Service Innovation category at this year's Global Telecoms Business Innovation Awards, which are designed to honour innovative projects involving telecoms operators and vendors. Acision and Setar, Aruba's national telecommunications provider, were jointly honoured for the Service Charging Innovation Award for the deployment of the new Acision Charging Engine at Setar. Acision and Maxis, Malaysia's leading integrated communications provider, were both honoured for the SMS Network Innovation Award for the deployment of Maxis' Missed SMS Notification Service.

Acision Charging Engine, which is at the heart of Acision's Real-Time Charging Solution, allowed SETAR to launch the post-paid / pre-paid hybrid charging service to its users in September 2010. The real-time rating capability of the solution means that users are provided with notifications informing them when they are close to exceeding their spend limit, as well as offering them the flexibility to extend their limit or top-up on demand. This approach puts the subscriber in control, thereby eliminating fear of 'bill shock', reducing churn and encouraging greater uptake of services.

Maxis' deployment of Acision's Missed SMS Notification service, sends customers a flash SMS when an SMS is undelivered, informing them of the reason why (either because the recipient's phone is inactive or the recipient's SMS inbox is full). In the latter case, a prompt is also sent to the recipient, reminding them to clear their inbox. By employing flash technology in SMSC (SMS gateway), an SMS appears on the customer's device but disappears once the customer unlocks the phone, therefore ensuring that the flash SMS does not take up memory in the user's inbox.

Judges of the Global Telecoms Business Innovation Awards 2011 recognised both deployments as truly innovative consumer-focused mobile solutions. Editor of Global Telecoms Business, Alan Burkitt-Gray, commented: "This is the fifth time we've run the Global Telecoms Business Innovation Awards and this year we saw more nominations from a greater range of operators and vendors than ever before. This is a sure sign the industry is working harder and harder to deliver exciting and innovative services to customers worldwide. We've seen a greater number of nominations for services directly aimed at businesses and consumers, designed to give them better services and make their lives easier. Congratulations to Acision, Setar and Maxis on these deployments."

Jorgen Nilsson, Chief Executive at Acision, commented. "We are thrilled to have been honoured with these esteemed awards, which reflect and reinforce the cutting-edge innovation of our new mobile communication solutions. Both Acision's Real-Time Charging Solution and Missed SMS Notification Service provide subscribers with value-added services which enhance their day-to-day communications experience. Our work with Maxis also highlights the relevance of adding new customer experiences to existing messaging services, providing a huge opportunity for the Industry to monetise evolving data services. As the mobile industry continues to be defined by such a sustained level of innovation and change, Acision is proud to have been recognised for delivering breakthrough solutions which augment the end-user experience."

Jean-Pascal van Overbeke, Maxis' Chief Operating Officer, said "Maxis has always been at the forefront in offering innovative services and our Missed SMS Notification Service was developed with our customers in mind, as a way of providing them with a unique value-added service that will enhance their mobile experience. We are truly honoured to have received this prestigious award together with our partner, Acision, and this win will further push us to introduce more innovative products and offerings that will enrich our customers' lives."

Acision and SETAR will co-present their case study 'A New Approach to Charging for the Post "All You Can Eat" Data Era' at the upcoming B/OSS Live! Event in Washington D.C on Friday, June 17th from 9 - 9:45 a.m. For more information on this please visit the Acision or B/OSS Live websites:

http://www.acision.com/News-and-Events/Events/USA/B-OSS-Live-2011.aspx

http://www.billingosslive.com/2011/dc/pdf/BOSS-DC11-agenda.pdf

Notes to Editors

About Acision

As a world leader in mobile data, Acision aims to power innovation and profitable growth in mobile data services. As the pioneer of mobile messaging, Acision's real time mobile data solutions support its customers worldwide to drive new revenues with innovative services while controlling, optimising and monetising data traffic. For more information, visit Acision at http://www.acision.com

About SETAR N.V.

SETAR N.V. is Aruba's national telecommunication provider and the principal telecommunication company on the island. SETAR N.V. provides Fixed, Mobile, Internet, Data and Cable TV services. The company's cellular communications infrastructure offers GSM services.

About Maxis Berhad

Maxis Berhad with its consolidated subsidiaries (together, 'Maxis') is the leading integrated communications provider in Malaysia with 13.92 million mobile subscriptions as of 31 December 2010. Since 1995, Maxis' Malaysian business has been providing a full suite of communication services on multiple platforms to satisfy the needs of individual consumers, small and medium enterprises, and large corporations in Malaysia.

Maxis has pioneered and led the Malaysian market in providing innovative mobile products and services. It was the first to launch 3G services, Maxis3G, in March 2005. In September 2006 it was among the world's first to use HSDPA, a high-speed upgrade of the 3G network. In December 2009 it was first to introduce to Malaysia, HSPA+, the latest advancement in 3G/HSPA network capabilities, to further enhance its wireless broadband services.

Maxis is a leading regional content player with 41.5% of non-voice revenue as part of mobile revenue and with over 50% of its customer base being active mobile internet users. It continually explores global and local best partnerships with partners such as Western Union and PayPal to bring the latest relevant content first to customers. Maxis actively builds a local content ecosystem with partners to forward the Malaysian content industry.

It was also the first telecommunication service provider to bring the BlackBerry(TM) and Apple iPhone(TM) smart phones to Malaysia. The company in April 2009 unveiled the first-in-the world commercial near field communication service, which enables customers to use their phones for wave and pay transactions.

Maxis' growth and strong track record of enabling innovation, excellent customer experience and value to stakeholders have won the company numerous awards over the years which include Asia's Best Employer Award 2010 from Singapore's Employer Branding Institute. Maxis was nominated as Best Mobile Operator in 2010's World Communication Awards for leadership in service innovation.

Maxis' vision is to bring advanced communications services to enrich its customers' lives and businesses, in a manner that is simple and personalised, by efficiently and creatively harnessing leading edge technology, and delivering a brand of service experience that is reliable and enchanting.

Maxis has also been active in carrying out Corporate Responsibility programmes to serve the communities. Since 2002 Maxis has been dedicated to working in unison with the Ministry of Information Communications and Culture Malaysia ('KPKK') and the Malaysian Communications and Multimedia Commission ('SKMM') on the Bridging Communities corporate responsibility programme to increase Malaysian access to the digital platform.

For more information, please visit: http://www.maxis.com.my

For more information on the Global Telecoms Business Innovation Awards, please click here: http://www.globaltelecomsbusiness.com/Stub/InnovationAwards2011.html