Adfortel Launches Unique Mobile Advertising Service With Yesss! in Austria

ROTTERDAM, The Netherlands and VIENNA, May 31, 2011 /PRNewswire/ --

Adfortel and Orange Austria's low cost mobile operator brand Yesss!, launch a new and unique advertising service of which new and existing subscribers can benefit from by listening to short radio-like audio commercials (VoiceAds) and selecting their own favorite call waiting music (TuneAds).

The service is marketed with a new tariff named Yesss Laudaah! and is a unique combination of Adfortel's two services: VoiceAds and TuneAds. Subscribers to the service receive a maximum of two VoiceAds per day during the call waiting period when making outgoing calls; during the call waiting period of the other outgoing calls, the subscribers' favorite songs can be played. As an incentive subscribers receive the hit single Laudaah of the Austrian musicians The Trackshittazs for free, which will be set as their first TuneAd.

The Laudaah tariff offers 2000 units to be used for calls, SMS and data for EUR 9,- both prepaid and postpaid. This is currently Austria's best offer in the market.

VoiceAds are audio commercials that replace the standard call waiting tone during the waiting period for connecting a call; TuneAds replace the standard call waiting tone with music. Both services are A-party based which means they are targeted at the subscriber, i.e. the callers. Subscribers who opt in for the Laudaah! tariff are rewarded with the new low tariff that Yesss! offers and receive one song for free.

"With the introduction of our new Laudaah! tariff and the offering of VoiceAds and TuneAds in return Yesss! is able to monetize the call waiting period, unlocking a new revenue stream and the addition of new consumers to our base. We strongly believe in mobile advertising and music services as a means of generating new revenues," says Markus Cserjan, General Manager of Yesss!

"With VoiceAds advertisers can benefit from multiple daily direct contact moments and massive reach, with the possibility to precisely target subscriber profiles through a totally handset-independent advertsing format. The close cooperation with our reseller Sonorys has resulted in the introduction of VoiceAds and TuneAds with Yesss! in Austria. The Yesss Laudaah tariff is aimed at creating a new and successful concept for all parties involved based on the key elements of musical fun, advertising value and lower rates," says Igor Hendriksen, Managing Director of Adfortel.

About Yesss!

YESSS! Telecommunication GmbH, the first low-cost mobile telephony operator in Austria, is a 100% subsidiary of Orange Austria Telecommunication GmbH. YESSS! started in April 2005 and has currently more than 700.000 effective customers.

About Adfortel

Adfortel develops and provides mobile advertising solutions. Adfortel has strong partnerships with media agencies to ensure inventory allocation and market research into the effectiveness of mobile advertising channels like VoiceAds. For more information, please see http://www.adfortel.com