adjust Adds Adphorus to Long List of Integrated Partners

BERLIN, July 15, 2015 /PRNewswire/ --

adjust & Adphorus today jointly announced their mutual integration, allowing adjust clients to work seamlessly with Adphorus for campaign management on Facebook.

Adphorus is a Facebook Marketing Partner based out of Istanbul, working with global performance advertisers, mainly in e-commerce and travel. Their solution helps clients reach better ROI by marketing automation and predictive optimisation on Facebook.

The integration allows Adphorus to operate based on the data collected by adjust, as many clients use adjust as a single point for data collection, and add new partners on-the-fly.

"The adtech sector in Istanbul is growing very quickly, and Adphorus is one of the most promising offshoots", says Christian Henschel, CEO and Co-founder of adjust, "Being able to better work with key partners in Istanbul is one of the main reasons we looked to it early for a local presence."

adjust launched in Turkey with a local team in Istanbul in June 2014, and additionally manages Middle Eastern operations out of this office. adjust's local presence allows them to stitch better partnerships with a rapidly growing adtech sector in the area.

As an official Facebook marketing partner, adjust integrates multiple campaign managers, and over 600 other partners elsewhere.

"Tracking the full-customer journey and optimising on long term metrics such as LTV is a must to be successful in Facebook marketing." says Volkan Çağsal, CEO and Founder of Adphorus. "We are happy to bring the data collected by adjust to our platform and close the gap between ad optimisation and mobile measurement for our clients."

About adjust 

adjust is a business intelligence platform for mobile apps, providing the highest quality analytics and attribution solutions for companies worldwide. Developers can track and analyze user data in real-time with adjust's open source SDK. adjust has global offices in Berlin, San Francisco, Istanbul, Tokyo, Shanghai and Sydney.

adjust GmbH
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US office: 25 Taylor St, San Francisco, CA 94102
http://www.adjust.com