Adsmarket and XTEND Merge Under One Brand as Matomy Media Group

TEL AVIV, Israel, April 7, 2011 /PRNewswire/ -- The Adsmarket Group announces the unification of its companies (Adsmarket, XTEND and Matomy) under one brand - the Matomy Media Group - to better reflect its integrated offer of providing one gateway to multiple media distribution channels, platforms, and technologies. Additionally, the Matomy Media Group has expanded its capabilities to support the growing need for mobile advertising as part of an all-inclusive digital media plan.

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"The future of digital marketing is about managing and optimizing campaigns according to the user's different brand touch points and not through marketing silos," said Ofer Druker, CEO of the Matomy Media Group. "By providing advertisers with a single access to a complete digital advertising solution, we enable them to connect with users wherever they are and effectively optimize their audience reach, engagement and response."

"With the synergy between the companies within our group, where 25% of our clients' campaigns already benefiting from cross - group integration, this vision is becoming a reality at the Matomy Media Group," added Druker.

"Recognizing the growing advertiser need to incorporate emerging media in their digital strategy, we have recently extended our platform to include mobile advertising," said Adi Orzel, CEO of Matomy Market and Matomy Media. "Our ability to deliver highly effective mobile campaigns and seamlessly integrate them into the advertiser's media plan, is part of our approach to bring our clients a whole solution and game changing results".

Matomy Media Group is a global provider of performance-based advertising solutions working with advertisers all over the world. Group brands include Matomy Market, formerly Adsmarket, one of the leading affiliate networks in Europe, Matomy LATAM, formerly Adsmarket LATAM, a localized affiliate network serving Spain and Latin America, Matomy Media, formerly Xtend Media, an online display ad network and SEM provider, Matomy Money, formerly Matomy, a provider of virtual payment solutions, and the newly formed Matomy Mobile, a provider of mobile advertising.

Visit Matomy Media Group at ad:tech San Francisco, April 12-13, 2011, Booth #1305.

About Matomy Media Group

With a long-standing history in online advertising, stemming from true start-up roots and growing into a Multinational Corporation with over 200 employees worldwide, Matomy Media Group provides a single, convenient gateway to effective digital advertising.

Matomy Media Group challenges the marketing functional silos status quo and enables advertisers and agencies to manage and optimize performance-based campaigns driven by user engagement opportunities. Working globally across Web, Social Media and Mobile platforms, the Matomy Media Group offers brand and direct response advertisers, as well as agencies, a range of opportunities including a performance-based affiliate management platform and network, display advertising, search marketing, alternative payment solutions and mobile advertising.

    
    More information can be found at http://www.matomy.com
    Mor Meroz
    Marketing Manager
    T: +972-77-3606160
    Mor.m@matomy.com