Afterpay and Google Pay Deliver Buy-Now-Pay-Later Payments for Brick-and-Mortar Retailers
Just in time for store re-openings, payment leaders offer a convenient and contactless way to pay
SAN FRANCISCO, July 14, 2020 /PRNewswire/ -- Afterpay, the leader in "Buy Now, Pay Later", today announced that it will be offering "Buy Now, Pay Later" (BNPL) payments for physical retail stores in the U.S. market to shoppers paying with Google Pay.
Under this new agreement, Afterpay customers can buy items in retail stores using the Afterpay app by tapping their Android phone at the POS terminal. Just like using Afterpay online, customers can pay for their in-store purchases in four installment payments, without the need to take out a traditional loan or pay upfront fees or interest. The service is completely free for consumers who pay on time and is expected to be available in retail stores beginning in July of 2020.
Select U.S. retailers Forever21, Fresh and Solstice Sunglasses will begin offering Afterpay in their stores this month. Because shoppers are using Google Pay, which works with existing payment terminals, there is no technical integration effort associated with accepting Afterpay.
Afterpay first introduced its in-store solution in 2016 in Australia and New Zealand (ANZ) and became one of the only online payment companies to successfully offer its service in physical stores. At the end of the 2019 calendar year, Afterpay's in-store offering represented approximately 24% of total ANZ underlying sales - with almost 40,000 storefronts offering the service. To date, customers have used barcode technology to complete their purchases in ANZ physical stores.
With Afterpay, retailers attract a growing segment of the population who prefer to pay without incurring traditional debt, interest or fees. For this reason, retailers offering Afterpay see an average increased conversion of approximately 22% - as well as increased basket size, higher customer satisfaction and repeat customers. More than 89% of customers in the U.S. who use Afterpay select debit cards to make purchases.1
"As shoppers return to main street, we are more committed than ever to support their business needs," said Nick Molnar, Afterpay's Co-founder and U.S. CEO. "Afterpay and Google Pay give shoppers the ability to choose either physical or online shopping while still being able to budget their own money and avoid expensive loans, interest and fees - which has shown to attract new customers and drive more sales conversion for our retail partners. We are thrilled to partner with Google to make shopping and paying in-store convenient, secure and contactless."
Google Pay is the fast, simple way to pay with your phone and speed through checkout within apps and websites. Customer payment information is protected with multiple layers of security, including tokenization, so customers can pay with peace of mind – all the time.
For more information on Google Pay, visit:https://pay.google.com/about/
More information about Afterpay's in-store solution can be found here.
About Afterpay Limited
Afterpay Limited (ASX: APT) has transformed the way people pay by allowing shoppers to receive products immediately and pay in four simple installments over a short period of time. The service is completely free for customers who pay on time - helping consumers spend money responsibly without incurring interest, fees or revolving and extended debt. Afterpay is offered by more than 55,400 of the world's best retailers and is used by nearly 10 million active customers globally.
Afterpay is currently available in Australia, New Zealand, the United States and the United Kingdom where it is called Clearpay. Afterpay is on a mission to be the world's most loved way to pay.
1 Based on company data, June 7, 2020
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