Analytic Partners Hosts Webinar to Dispel Myths around Marketing Mix Modeling

NEW YORK, July 9, 2013 /PRNewswire/ -- Analytic Partners, a global marketing analytics consultancy, invites marketers to attend their first "Demystifying Marketing Mix Modeling" webinar on July 23, 2013 at 10:00 am EDT. Alongside guest speaker, Forrester Research, Inc. analyst Tina Moffett, Analytic Partners will lay out the true benefits of the practice and set the record straight about recent misconceptions associated with marketing mix modeling.  

As a long-standing, proven methodology, marketing mix modeling has helped corporate management determine the value of each marketing interaction and identify opportunities to invest and drive revenue, while managing costs.  Given the deluge of data, the evolving media landscape and explosion of advanced technologies and methodologies, however, some observers are starting to question the accuracy and benefits of marketing mix modeling. 

The webinar will educate the audience on the overall benefits of marketing mix modeling, debunk some myths and misconceptions and reveal marketing mix modeling best practices to aid industry adoption.  Recent press has raised questions related to the value and watch-outs of marketing mix modeling, and this webinar will address these concerns by providing an accurate representation of its business application, brought to you by leaders in the space.

"Our extensive background in marketing mix modeling has helped us work with marketers of all sizes to achieve, on average, nearly 30% return on their marketing spend," said Nancy Smith President & CEO, Analytic Partners. "During this webinar we will share some of our secrets for success with the ultimate intention of putting recent controversies to rest."

Registration and attendance is free and at www.analyticpartners.com

About Analytic Partners:

Analytic Partners is a leading global marketing consultancy, founded in 2000 to deliver customized analytics that improve sales performance and marketing ROI.  Analytic Partners provides both the technology and consultants to help marketers achieve a deeper understanding of their business through insights from marketing mix modeling, cross-media attribution, digital and social media analysis, customer loyalty analysis, predictive modeling and marketing optimization. With multiple locations in the Americas, Europe and Asia-Pacific, Analytic Partners serves multinational businesses and local brands across the globe.

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