Arad Group Appoints Lorenz as Its Distributor of Water Measurement Solutions and Services in Germany, Austria and Switzerland

DALIA, Israel, March 13, 2013 /PRNewswire/ --

Lorenz will offer Arad's innovative water measurement solutions as part of Arad's overall strategy to strengthen its presence in Central Europe.

Arad Group, a world leader in the field of water measurement solutions and services, today announced the appointment of Lorenz GmbH & Co.Kg as its distributor to the German market as part of its overall strategy to further expand its activities in Central Europe.

Lorenz, a developer, manufacturer and supplier of high-quality water meters, will distribute Arad's innovative water measurement solutions in Germany, Austria and Switzerland.

The move is part of Arad's strategy of strengthening its position as a market leader in the lucrative markets of the UK, France and Germany. Research firm Frost & Sullivan predicts that these markets will account for 57.2 percent of the European smart water metering market in 2020.

"Arad is well positioned to offer utilities and water works companies in German speaking countries the most advanced solutions to correct inefficient water grids and reduce costs," said Gabi Yankovitz, CEO of Arad Group. "Lorenz, with its 50 years of experience in the German market, is an ideal partner, allowing us to provide a complete solution for those looking for the most advanced smart metering solutions."

Lorenz's managing director, Wilhelm Mauss, said that Arad's wide range of solutions would allow it to substantially widen its offerings and add the most advanced AMR & AMI systems. "With Arad's proven track record and complete line of water metering management and control systems, we can offer our customers the most advanced solutions available today."

Lorenz will unveil Arad's solutions at the ISH Tradeshow on March 12-16, in Frankfurt. Both companies will also present at the Wasser Berlin International on April 23-26.

About Arad Group

The Arad Group is a world leader in the field of water measurement solutions and services. The company specializes in designing, developing and manufacturing high quality meters, AMR & AMI systems and advanced MDM systems and technologies.

Arad's patented solutions and products are specifically designed to meet the needs of utilities, waterworks and irrigation companies, aimed at reducing water waste, and improving overall water metering management capabilities.

For more information, visit http://www.arad.co.il

Company Contacts
Rami Ziv
VP Intl. Sales & Marketing
Arad Group
ramiz@arad.co.il
Mobile: +972-52-8998876

Wilhelm Mauss
Managing Director
Lorenz
wilhelm.mauss@lorenz-meters.de
Tel: +49-0-7384 6164