Asprey/ Orange British Academy Film Awards 2011

LONDON, February 15, 2011 /PRNewswire/ -- Asprey hosted the official BAFTA, Nominees' Party for the third consecutive year this weekend.

The prestigious Cocktail Party, held in the luxurious surroundings of Asprey's New Bond Street Flagship Store, celebrated the film nominations and Asprey's continued partnership with BAFTA.

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The store, occupied by Asprey since 1847 and originally five town houses, was transformed to welcome actors, special guests and film industry professionals. Oversized BAFTA masks were positioned in place near the store entrance where guests were photographed on arrival. Numerous bars were set up including a Grey Goose Cocktail Bar and a Taittinger champagne Bar. In addition, Villa Maria Wine and Hotel Chocolat 'Tasting Rooms' were created on the top floor. Whilst guests explored each themed room, special BAFTA inspired cocktails and canapés were served throughout the evening.

Guests at the party included nominated talent such as; Jesse Eisenberg; Noomi Rapace; Annette Bening; Miranda Richardson and Amy Adams who celebrated in anticipation of the following nights Awards Ceremony. Other special guests included Rosamund Pike, Samuel L. Jackson and the Director of the King's Speech, Tom Hooper.

This year's celebration of the very best in film took place on Sunday 13 February at the Royal Opera House in London's Covent Garden. Asprey, the official jewellery partner of the BAFTA's bejewelled many of the guests, Nominees and Citation Readers over the weekend including Rosamund Pike, Tallulah Riley and Olivia Grant. Red carpet presenters; Rachel Stevens; Edith Bowman and Kimberley Walsh also wore Asprey jewels.

The British standard since 1781. Makers of fine jewellery, china, silver,

Leather, watches, rare books, polo kit, special commissions, and items for the pleasure of giving.