Attensity Q Adds Discoverability Of New And 'Unknown' Trends In Data

-- Attensity Q drives proactive discovery by detecting emerging themes in data, as well as automatically composing and filtering queries and detecting spam

REDWOOD CITY, California, Nov. 13, 2014 /PRNewswire/ -- Attensity (@Attensity), the leading provider of solutions to surface business intelligence through real-time discovery, today announced enhancements to its award winning Attensity Q™ solution. The new features enable automatic profiling and detection of the 'unknowns' and emerging themes in real-time data.  Attensity Q proactively constructs context, customizes topic and vocabulary creation, and filters out spam to provide insight into trends and themes that can be turned into competitive advantage.

"Attensity Q offers brands and organizations an 'early warning system' for emerging trends and market shifts so that companies can stay ahead of events," says James Purchase, VP, Product Management at Attensity. "Attensity Q is one of the key building blocks of Attensity's platform that delivers an increased range of discovery and intelligence to help businesses drill down and understand the constantly changing social landscape."

One of the challenges companies face is knowing what actionable insights they can distill from the massive amounts of data 'noise' they receive. The new Attensity Q addresses this by automatically surfacing emerging themes, trends, anomalies and events around a main topic by allowing organizations see the context within online conversations and what lies beyond the limits of one-dimensional metrics.

The new release also makes it easier to build the most accurate vocabularies and brand-unique terms into queries. Equipped with Sentiment Analysis, Trend Analysis, Influencer Analysis, Geo-Spatial Analysis, Topic-Based Analysis and Discovery, Attensity Q helps companies identify and anticipate challenges before they become issues. 

"Analytical monitoring tools typically look for what they're told to find, thereby potentially missing important data," added Purchase. "By analyzing the conversation thread emerging from a topic, organizations are able to better understand conversations beyond simplistic keywords and see the larger implications for them and their markets."

Availability
The latest Attensity Q enhancements will be rolled out in the upcoming weeks. For additional information, contact sales@attensity.com.

About Attensity
Attensity is a leading provider of corporate insight solutions based on proprietary data contextualization for Global 1000 companies. As a pioneer in natural language processing and sentiment analysis, Attensity's solutions identify relevant and accurate information from multi-channel data sources using highly sophisticated and patented semantic technologies, analytics and context-based discovery. Using Attensity's integrated solutions, enterprise companies can interpret and "understand" massive amounts of structured and unstructured data from many different sources, thereby helping to improve the customer experience, manage brand equity, enhance revenue, mitigate business risk, and help inform business strategies. Visit www.attensity.com.  Follow the company at blog.attensity.com, @Attensity, and facebook.com/Attensity

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