Augure Transforms the Traditional Press Review into a "Social Magazine"

PARIS, March 28, 2012 /PRNewswire/ --

The first Social Press Review is born! Through the Webzine, Augure provides PR Pros with an innovation that lets them view, organize and share their media and social media monitoring streams as an interactive magazine that reproduces the experience of a paper publication. To be flipped through on a PC, tablet or Smartphone without restraint!

Companies are gradually integrating online media, blogs and social networks at the core of their strategic monitoring. In spite of this evolution, corporate press reviews are still being shared in heterogeneous formats (URLs in a newsletter, PDF files, even paper printouts …) that are cumbersome to create and no longer suited to the needs of an audience already used to browsing through web 2.0 content in their everyday life.

• How can the completeness of a press review be guaranteed when new information is being retrieved from online media, blogs and social networks every minute?
• How can significant information be found quickly in the mass of articles and information?
• How can monitoring be presented consistently and homogeneously when the majority of clippings are extracted from such varying formats as blogs, RSS feeds, online media, social networks …?
• How can the press review be adapted for mobile browsing on the go?

PR professionals now have their Flipboard

 Just like the very popular Flipboard app, Augure's « Webzine » lets you aggregate editorial and social content into a personalized magazine that can then be browsed as a paper magazine on a PC, tablet or Smartphone.  

However, unlike the B2C approach of the competition, Augure's Webzine stands out by targeting exclusively the needs of communications and public relations professionals.

Transforming media monitoring and press reviews into an interactive experience has never been easier

Based on client-specific keywords (brands, products, executives, campaigns, …), Augure automatically collects clippings from over 23.000 media, 1.5 million blogs and major social networks such as Facebook, Twitter, Linkedin, YouTube, Flickr … Articles from traditional media can also be included in order to provide a truly cross-channel panorama of the company's coverage.

The « webzine », with its completely customizable content and topics, is generated automatically to resemble a magazine mixing press articles, blog posts, tweets - along with the articles behind tweeted links - or even YouTube videos into a homogeneous and interactive interface.

This Social Press Review can be shared with company collaborators via any channel (email, intranet, …) with no size constraints and its layout automatically adapts to all types of browsers, whether on PC, tablet or Smartphone.

Additionally, users of ComSuite, Augure's global Reputation Management platform, can also benefit from the synergies between this new module and existing features for journalist / influencer targeting, multi-channel campaign management and media analysis.

This module is the first to create a bridge between traditional media - of which it borrows some of the essential qualities, such as maximizing content value through layout - and online media the benefits of which (interactivity, multiple browsing modes, integration of video, to name a few) have become a standard. All which in strict adherence to copyright legislation.

To see a sample of webzine, please copy / paste this link in your browser: http://anws.co/bac7a

Click-here  for more information about this announcement.

About Augure

Created in 2002 in Paris, Augure provides the first cross-channel public relations and reputation management platform. This cloud-based solution allows companies of all sizes to monitor their reputation online and offline, target key influencers, manage campaigns on all channels simultaneously and, finally, to measure their impact on traditional, online and social media.

Augure's range of products, made up of ComSuite, ComSuite Agency and iMente (an e-reputation dedicated solution) is used daily by over 1.000 companies in Europe among which are industry leaders such as Renault-Nissan, Richemont Group, Nestlé and Novartis.

Contact us / Follow us

Presse Attache- Christine Schaer (Casoar)

christine.schaer@casoar.eu - +33(0)6-10-89-31-89

Augure Press Contact- Caroline Baron

caroline.baron@augure.com - +33(0)1-70-98-24-30

Webpage Augure : http://www.augure.com

Blog "Reputation in Action": blog.augure.com

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