Aurasma and The Gadget Show Live Partner to Create the World's First Augmented Tickets

BIRMINGHAM, England, April 11, 2012 /PRNewswire/ --

- **100,000+ visitors able to unlock exclusive content at Birmingham NEC using Aurasma**

Crowds attending The Gadget Show Live this week will be able to get even closer to their favourite presenters with the world's first augmented reality tickets. 

Over 100,000 people are set to attend the event at Birmingham's NEC this week. By downloading the free Gadget Show Live app or Aurasma Lite onto their smart devices and holding them up to their ticket or show guide, visitors will get a secret Augmented Reality welcome from the show's presenters, Pollyanna and Jason.

The Gadget Show Live 2012 has teamed up with Aurasma, the world's leading augmented reality platform, to create this experience and bring the show's magazine and tickets to virtual life. Smartphone users are able to download The Gadget Show Live app or Aurasma Lite and simply point their device at their Aurasma enabled tickets to see an exclusive welcome message from two of the show's presenters.

UK company Aurasma will also be present at the exhibition, taking place at the NEC in Birmingham from 11-15 April and can be found at stand A130 in Hall 7.

Martina King, Managing Director of Aurasma, said:
"We are delighted to partner with The Gadget Show Live to bring the tickets and show guide to augmented life. Using Aurasma technology, the app will present users with a whole new dimension to the 2012 show - which is fitting as 2012 is set to be the year of AR. We will also be exhibiting at stand A130 in Hall 7 and look forward to showing visitors the new and exciting content we have to offer."

Launched in June 2011, Aurasma is an application for newer iPhones, iPads and high-powered Android devices. It uses advanced image recognition technology and augmented reality to create, discover and share digital content embedded in everyday objects such as printed images, products and even physical places.

Links to Editors
Aurasma (App Store):
http://itunes.apple.com/gb/app/aurasma-lite/id432526396?mt=8
Aurasma (Android Marketplace):
http://bit.ly/tHibPU

Aurasma:
http://www.aurasma.com
http://www.facebook.com/aurasma/
http://www.twitter.com/aurasma/
http://www.youtube.com/user/AurasmaLite
http://aurasmalite.tumblr.com/

ABOUT AURASMA 

Aurasma is the world's first visual browser - a new augmented reality technology that merges the physical world with the virtual. Available as a free app for newer iPhones, iPads and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognise and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called "Auras". Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own. Since its launch in June 2011, Aurasma has had more than three million downloads.  Over 3,500 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications.  Aurasma was developed by and is part of software company Autonomy - an HP Company.