LONDON, August 3, 2012 /PRNewswire/ --
BMW, Official Automotive Partner to the London 2012 Olympic and Paralympic Games, is keeping the Games moving with a range of fully electric vehicles as part of the fleet. The 160 BMW 1 Series ActiveE models and 40 MINI E's are being used for many duties including shuttling athletes and officials within the Olympic Park and surrounding Games sites. They also helped support elements of the Olympic Torch Relay convoy on its journey around the UK and will do so similarly for the Paralympic Torch Relay.
(Photo: http://photos.prnewswire.com/prnh/20120803/553969 )
Today, BMW is proud to introduce another critical electric vehicle to the Olympic and Paralympic fleet: the Mini MINI. This specially developed and designed radio controlled electric car will be used on the field of play in the Olympic Stadium to ferry javelins, discuses, hammers and shots back from the field to the throwing area, saving valuable time during competition.
Three Mini MINIs, designed in the MINI Hatchback style in 1/4 scale, will be deployed for this crucial task and will be operated by Games Makers assigned and trained for this duty. The cars are roughly a quarter scale of the full-sized car and carry the athletic equipment situated inside, accessible through the adapted sunroof. The Mini MINIs are all blue and feature the same Games livery as the 'full-size' official fleet vehicles.
"The MINI team was thrilled to be given this challenge to develop a vehicle with such an important and high profile role during the Olympic and Paralympic Games," commented Dr Juergen Hedrich, Managing Director of MINI Plant Oxford. "I know that everybody was inspired by the challenge and the knowledge that these models will be seen in action by millions of people around the world."
The cars were designed and built to a specification agreed with LOCOG to ensure their role on the field of play is successful in saving time during competition. Each of the three Mini MINIs will cover around 6,000 metres per day in four-hour shifts across nine days of Olympic and nine days of Paralympic competition. The Mini MINIs will:
After the closing ceremony of the Paralympic Games, the three Mini MINIs will return to base for well-earned rest and relaxation before their next athletic adventure.
Notes To Editors:
Snap shot of Electric Vehicles in the London 2012 Games fleet:
BMW 1 Series ActiveE
MINI E
Mini MINI
Specification of Mini MINI:
Mini MINI dimensions:
BMW and London 2012
BMW Group is the world's most sustainable automotive manufacturer and the natural automotive partner for a truly sustainable Olympic and Paralympic Games. BMW Group was chosen by London 2012 due to its ability to meet the emission targets set by London 2012.
The Efficient Dynamic, hybrid and zero emissions cars, motorcycles and bicycles provided by BMW Group for London 2012 provide essential mobility for athletes and officials that is vital for the operational success of the Games.
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
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