Bodog First Bookmaker to Fall in Line With New UK Gambling Proposals

LONDON, July 14, 2011 /PRNewswire/ --

Following the statement earlier today by the Minster for Tourism and Heritage, John Penrose, that gaming operators selling into the British market will soon be required to hold a UK licence to enable them to transact with British consumers and to advertise in Great Britain, Bodog UK today announces its receipt of a remote and non-remote gaming licence granted by the UK Gambling Commission. Bodog UK, the newest addition to the Bodog Brand's licencee portfolio, will operate bodog.co.uk exclusively for the UK market under its newly issued remote casino and sports-betting operating licence and also has plans to strategically position itself on the high street, utilising its non-remote operating licence to launch an assault on the bricks and mortar business. 

Patrik Selin, CEO of Bodog UK, commented: "Holding a licence granted by the world's most robust and respected regulatory regime is a huge spring board from which Bodog UK can launch from. The credibility and trust that the UK already enjoys in the online gaming industry is immeasurable. To be able to launch Bodog UK with these licences in place is a huge bonus for us and not only will it benefit our customers but will also allow us to attract the best talent in the industry to work with us."

The UK has always been at the epicentre of the global gaming community and the decision to enhance that reputation by creating a new and fair licencing structure that levels the playing field for operators whilst at the same time maintaining the UK's consistent high standards in consumer protection is one that is wholeheartedly supported by Bodog UK. 

For further information please call:

Ed Pownall, BodogBrand.com's International Press Office (London), on +44-7825-064-776