BodogBrand.com's Asian Licensee to Launch UK Tote Offering

LONDON, April 27, 2011 /PRNewswire/ -- Bodog88.com will be the first website under the Bodog Brand Licensee portfolio to offer pool betting on UK horseracing after an agreement was reached with Totepool Alderney Limited, a pool provider that is operated in Guernsey under approvals from the Alderney Gambling Control Commission and commingles its pools with the UK Tote. BodogBrand.com also expects the product to be offered by Bodog Europe, which holds the Brand's License to both European and Canadian customers via Bodog.co.uk and Bodog.ca in due course.

This deal will allow Bodog88's Asian customer base to bet on all the markets offered by the UK Tote including the famous Scoop6 and Jackpot, which regularly pay out over GBP1,000,000, and the ever popular Placepot whereby you can win without backing a winner.

The deal gives customers the chance to bet on all the big race meetings from the world's most renowned racecourses including Cheltenham, Ascot, Goodwood, Newmarket and Aintree. Bodog88's customers will be able to enjoy a tilt at the huge payouts on offer through the UK Tote pools.

Allowing customers from the world's largest betting brand* to access the UK pools will also help offer greater value to all Tote horseracing players. Mick O'Connell from Totepool Alderney Ltd commented "We're delighted to be teaming up with the Bodog brand and look forward to giving their customers access to the wide range of exciting pool betting opportunities we have to offer on UK horse racing"

Robert Gustavsson, Managing Director of Bodog88.com, commented: "Providing the Tote pools to the Asian market is a huge step for the Bodog brand and also highlights the entrepreneurial nature of the Tote's approach to their product."

*Independent research shows Bodog to be the biggest online gaming brand in the world according Google Alerts: http://www.prnewswire.co.uk/cgi/news/release?id=275580.

For further information please call:

Ed Pownall, BodogBrand.com's International Press Office (London) on +44-7825-064-776