Boost Brand Awareness with Product Launches
Latest PR Newswire Small Business PR Toolkit post explores the importance of a product launch plan
NEW YORK, Sept. 10, 2015 /PRNewswire/ -- Taking a new product to market can be a make it or break it experience for small businesses. Effective planning is critical to ensure that the new product attracts new customers and increases revenue, but without a solid sense of timing and with confusing messaging, a product launch -- can and will -- fail.
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PR Toolkit contributing author, Claire Prendergast understands that launching a new product involves many moving parts, and in her latest post offers six steps to take that will guide you through a strong product launch.
- Objectives. Prendergast states that it is critically important that any new product fit in with your company's larger strategic objectives. A competitive analysis will also determine if there is any value in you entering the market where a competitor already has an established presence.
- Potential audience. Do you know who your potential audience is for this new product? If so, does this audience differ from your current customer base? Understanding your audience's demographic profile will help to ensure that the right message is communicated through the right medium, and to the right audience.
- Marketing plan. Positioning the new product in advance lays the foundation for a successful launch. Prendergast suggests not waiting until the new product is ready to launch before embarking on a marketing plan, and suggests you should start spreading the word a full six to eight weeks before the proposed launch date.
For discussion on the three remaining tips that can lead to a successful product launch, read Prendergast's full article here: http://bit.ly/1Q3JFSW
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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