Borgward With Successful Market Launch in Germany

News provided by

BORGWARD Group AG

04 Jul, 2018, 10:45 GMT

STUTTGART, Germany, July 4, 2018 /PRNewswire/ --

The car manufacturer Borgward launched successfully in Germany. More than 500 visitors attended the first customer VIP event, which took place at the Stuttgart brand center last weekend. 

Enthusiastic visitors at the Stuttgart brand center of Borgward Group AG. (PRNewsfoto/BORGWARD Group AG)
Enthusiastic visitors at the Stuttgart brand center of Borgward Group AG. (PRNewsfoto/BORGWARD Group AG)
Christian Borgward (r.), Chairman of the Supervisory Board of Borgward Group AG, grandson of company founder Carl F.W. Borgward, and Gerald Lautenschläger (l.), Executive Director European Operations, handed over the first vehicles directly to customers. (PRNewsfoto/BORGWARD Group AG)
Christian Borgward (r.), Chairman of the Supervisory Board of Borgward Group AG, grandson of company founder Carl F.W. Borgward, and Gerald Lautenschläger (l.), Executive Director European Operations, handed over the first vehicles directly to customers. (PRNewsfoto/BORGWARD Group AG)
Enthusiastic visitors at the Stuttgart brand center of Borgward Group AG. (PRNewsfoto/BORGWARD Group AG) Christian Borgward (r.), Chairman of the Supervisory Board of Borgward Group AG, grandson of company founder Carl F.W. Borgward, and Gerald Lautenschläger (l.), Executive Director European Operations, handed over the first vehicles directly to customers. (PRNewsfoto/BORGWARD Group AG)

     (Photo: https://mma.prnewswire.com/media/714531/Borgward_Germany_Launch.jpg )

     (Photo: https://mma.prnewswire.com/media/714530/Borgward_customer_VIP_event.jpg )

Borgward started sales last week with the BX7 TS Limited Edition in Germany and Europe. With the presence of Christian Borgward, Chairman of the Supervisory Board of Borgward Group AG, grandson of company founder Carl F.W. Borgward, more than 200 test drives were conducted between Friday and Sunday. "We are thrilled with the response of our customers," said Executive Director European Operations Gerald Lautenschläger.

Christian Borgward celebrated with many enthusiastic visitors and handed over the first vehicles directly to customers. Following the successful event, only a few units of the BX7 TS Limited Edition still are available.

 
Further information
       
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart    

Marco Dalan
Head of Global Communications
Telephone: +49-711-365101041    
E-Mail marco.dalan@borgward.com
http://www.borgward.com