Brabantia Launches New Design Icon

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Say hello to Brabantia's unique new Bo Touch Bin, the bin that does not look like one and adds a dash of iconic design and style to any room. Nearly a century of craftsmanship, Dutch design and love for the planet have culminated in the cabinet-like Bo.

Bo Touch Bin was conceived in The Netherlands and made with love and care in its factory in Belgium. It is the product of nearly 100 years of craftsmanship and the latest technology. And a living proof of Brabantia's love for the planet; Bo is made from 40% high-grade recycled materials and is bronze level Cradle-to-Cradle® Certified. Made of high quality materials, Bo comes with 10 years of guarantee and service.

Bo is a new way of looking at waste thanks to its four elegant legs and eight stunning colours to choose from, including two textured editions from Brabantia's Sense of Luxury collection (Mineral Golden Beach and Mineral Windsor Red), as well as a hugely practical fingerprint proof matt steel version.   Created to be used as a conventional waste bin, as well as a model offering three internal compartments made from 100% recycled materials, it's ideal for waste separation too.

Romke Swinkels, Director Marketing and Innovation said: "With its unique design, contemporary colours, and focus on sustainability, our revolutionary new Bo Touch Bin is spot on trend. It is the future of waste management."

Bo Touch Bin is available at Brabantia.com, John Lewis (White Bo is only available exclusively at John Lewis until the end of December 2017) and other leading retailers, including high street department stores, superstores, quality independent kitchen and homeware specialists.

Bo has one, two or even three removable inner buckets for waste separation and it retails from £149.

Brabantia's PerfectFit waste bags are tailor-made for Bo.

The full range of Brabantia's products can be purchased at (online) leading retailers, high street department stores, superstores, quality independent kitchen and homeware specialists. For details please contact Brabantia's sales department or visit http://www.brabantia.com/bo .

For further details or high-res images, please contact Chloe Young on +(0)-1284-774-920 / +(0)-7747-048-726 chloe@montagecomms.com