Business Reporter: 4 Steps to Achieving Excellent Customer Experience (CX)
LONDON, Nov. 22, 2019 /PRNewswire/ -- Prioritising the customer within business has never been more important, say Cisco.
You would have heard the saying: 'The customer is always right'. Well today, businesses are tapping into the importance of making a customer content. To survive in such a competitive environment, we are all living in, businesses are becoming customer obsessed.
According to an article published in Business Reporter: "Companies with superior CX grew revenue five times faster on average than their competitors with inferior CX."
But how can a business implement perfect service for a customer? Cisco's Head of Digital Customer Experience, Zarina Pasalic, proposes four solutions:
- Acknowledge the customer needs and expectations
- Stay connected with the customer throughout the contract lifecycle, not just at point of sale
- Digital is everywhere. Customer lives in digital channels, meet them where they are. Allow customers to take control of their own buying journey with more self-service options
- Use Artificial Intelligence and Machine Learning to detect customer vulnerabilities and drive hyper personalisation
Pasalic puts it like this: "Cisco is doing everything in its power to retain customers for life." They wish to ensure customer loyalty by providing "signature" best in class customer experience.
The article concludes: "The bottom line is that businesses today must modernise and simplify the way they approach and interact with customers." Only then can they have a system in place which will truly satisfy the customer.
To learn more about how to achieve excellent customer experience, read the full article here:
About Business Reporter
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About Cisco
Cisco is a computer networking company, which provides internet solutions. They develop, manufacture and sell networking hardware, telecommunications equipment and other high-technology services and products.
Founded in 1984, Cisco now has more than 71,000 employees worldwide. They are also involved in a broad range of fields, such as business, education, philanthropy, and creativity.
https://www.cisco.com/
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