Capillary Technologies Raises $15.5 Million Series A Investment From Norwest Venture Partners and Sequoia Capital

LONDON, September 25, 2012 /PRNewswire/ --

Leader in Cloud-based Loyalty, Mobile and Social CRM Solutions Accelerates its Expansion into the European Market to Help Retailers Drive Sales Through Intelligent Customer Engagement

Capillary Technologies, a leading provider of cloud-based software solutions that help retailers to intelligently engage with customers through mobile, social and in-store channels, today announced that it has closed a $15.5 million Series A round of venture financing led by Sequoia Capital and Norwest Venture Partners (NVP). Existing investor Qualcomm Ventures also participated in the round. Mohan Kumar of NVP and Shailesh Lakhani of Sequoia have joined Capillary's board of directors. Capillary will use the capital infusion to bolster its presence in the European market and enhance its product portfolio to meet the needs of a broad range of retailers worldwide.

Capillary's cloud-based platform powers end-to-end customer engagement, clienteling, loyalty and social CRM solutions for more than 100 major brands across 10,000 stores-serving over 50 million consumers - in the United Kingdom, United States, South East Asia, Greater China, India, Middle East and South Africa. Capillary's customers include industry leaders such as Store21, Pizza Hut, Puma, Levis, Robinsons, United Colors of Benetton, Mothercare, Sunglass Hut and Nike. These marquee retailers have realized as much as a 10% increase in same-store sales by leveraging Capillary's solution, which combines frictionless consumer enrollment, back-end analytics and campaign management to drive consumer engagement across every major channel, including in-store, mobile, e-mail and social.

"This funding round validates our vision of enabling retailers to harness the power of the cloud, predictive analytics and new mobile and social channels to drive sales and profits through customer engagement," said Aneesh Reddy, co-founder and CEO of Capillary Technologies. "Both Sequoia and Norwest have amazing track records in helping to build significant companies-particularly in the big data and analytics sectors. We're looking forward to working with both firms as we invest further in our team and platform, expand aggressively into the European market and take our company to the next level."

Capillary's patent-pending cloud platform integrates everything that retail marketers and operators require to engage with their customers, weaving social and mobile experiences into virtually any point-of-sale device, from legacy terminals to the latest POS devices and mobile tablets. "We have been extremely impressed with the significant number of customers that Capillary has signed up in a relatively short period of time. Capillary's ability to marry 'social', 'local' and 'mobile' with robust behind-the-scenes analytics is delivering tremendous value to a wide range of retailers across a number of categories," observes Promod Haque, Managing Partner, Norwest Venture Partners.

By combining big data with a robust, cloud-based analytics engine, Capillary optimizes the relevance and profitability of discounts and personalized offers to consumers in real time, significantly increasing both loyalty and sales. "We really like the strength of Capillary's solution for retailers and its ability to deliver immediate business results. We are happy to partner with the company in this next crucial phase of its growth," remarks Shailesh Lakhani, Managing Partner, Sequoia Capital.

"At Capillary we have developed an outstanding software suite delivering Intelligent Retailing. Our SaaS model means that we get our customers live within weeks of engagement, then allow them to focus on making decisions about optimizing sales, rather than worrying about managing and maintaining a software suite. Our message is simple; our customers make money from using our solution within 2-3 months of starting to work with us; not many other companies can promise that!" concludes Kieran Lees, Managing Director and Regional Head, EU for Capillary.

About Capillary Technologies Ltd. (UK)

Capillary's cloud-based platform powers end-to-end customer engagement, clienteling, loyalty and social CRM solutions for more than 100 major brands across 10,000 stores bringing instant shopper gratification to over 50 million consumers across the United Kingdom, United States, South East Asia, Greater China, India, Middle East and South Africa. The company is the recipient of numerous awards and was most recently named to the Red Herring Asia Top 100 Companies of 2012.

To learn more about

Capillary: visit http://www.capillary.eu
Sequoia Capital: visit http://www.sequoiacap.com/india
NVP: visit http://www.nvp.com

Contact

Abhishek Bajaj,
Manager, Media and Press Relations
+91-9611234312
press@capillarytech.com