CBME and UBM Asia Launches "Unlocking the Doors to China Market", a FREE Business Seminar, in Cologne, Germany

- Top industry experts to share insights and case studies on developing business in China

COLOGNE, Germany, September 10, 2012 /PRNewswire/ -- To help European suppliers expand their business in China, the Children, Baby and Maternity Industry Expo (CBME) and UBM Asia will host "Unlock the Doors to China's Children, Baby & Maternity Products Market", a free business seminar in Cologne, Germany.

Scheduled on 15th September from 2:00 to 4:00 in the afternoon at the Dorint an der Messe Koeln Deutz-Muehlheimer Str. 22-24, 50679 Cologne, the seminar aims to help European suppliers and brands gain a better understating of China's children, baby and maternity products market.

"With 15 to 20 million babies born each year, the children, baby and maternity products market in China is booming. In 2011, China's overall children, baby and maternity FMCG category sales increased by 31%, and this double-digit growth is expected to continue for the next few years. China's market opportunity is great for manufacturers, suppliers and vendors," says Athena Gong, General Manager of CBME.

"It is important for companies entering this market to understand that China is a huge country. Consumer purchasing behavior is affected by various factors like geographical and socio-economic differences. Our panel of speakers have entered this market, and have succeeded in building their brands and growing their business in the region. With this free business seminar, we can help European vendors enter the China market and help boost the children, baby and maternity products industry as well."

Expert speakers to analyze China's children, baby and maternity products industry

The Seminar covers a series of topics, including the children, baby and maternity products market overview, distribution channels and supply chain and the policies and laws in doing business in China. One highlight of the seminar is a panel discussion on best practices on entering and succeeding in this vast market.

Expert speakers in the Seminar include:

• Wolfram Diener, Senior Vice President, UBM Asia
• Yu Qing Shen, Children, Baby Maternity Expo Industry Consortium Chairman, CBME Founder
• Margaret Ma-Connolly, Managing Director, UBM China
• Zheng Huan Song, Founder & President, Good Baby International Group
• Ernest Wang, General Manager, Greater China, Shanghai Kiddy Children Products Co., Ltd.
• Li Hong Xu, President & "Baby First" Brand Founder, Max-inf (Ningbo) Baby Products Co., Ltd.

"Unlock the Doors to China's Children, Baby & Maternity Products Market" is a FREE business seminar. To reserve your seat, register at www.cbmexpo.com/en/GSEM .

About Children Baby Maternity Industry Expo (CBME) www.cbmexpo.com/en

Held annually in Shanghai, the Children, Baby Maternity Industry Expo (CBME) is the largest sourcing event for baby, children and maternity products in the world. This is the perfect business platform for buyers, manufacturers, distributors and suppliers in the industry to meet and develop business in one venue.

CBME 2013 will be held on July 17-19, 2013 in Shanghai New International Expo Centre (SNIEC). The event is expected to host 2,100 brands, 1,400 exhibitors in 138,000 square meters' exhibition space. For more information, please contact cbmexpo@cbmexpo.com.

About UBM Asia www.ubmasia.com Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 18 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 200 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services. As Asia's leading exhibition organizer and the biggest commercial organizer in the two fastest growing markets in Asia: China and India, we stage the leading events of their kind across Asia. Our 150 events, 24 publications and 18 vertical portals serve a 1,000,000 plus quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant news on market and industry trends and round-the-clock online trading networks and sourcing platforms. We have 1,000 staff in 21 major cities across Asia, stretching from Japan to Turkey.

About UBM plc www.ubm.com UBM plc is a leading global company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For press enquiries, please contact:
Fanny Kwok, Marketing Manager, CBME
Tel: +86-20-86266517
Email: fanny.kwok@ubm.com