CBME Successfully Launches First China Pavilion at ABC Kids Expo, Las Vegas, USA

SHANGHAI, Nov. 14, 2013 /PRNewswire/ -- Shanghai International Children Baby Maternity Industry Expo (CBME China) launched the 1st China Pavilion at ABC Kids Expo, which was held from 15th to 18th October, 2013 in Las Vegas, USA. CBME China, together with a few Chinese baby products suppliers, was featured in this national pavilion showcasing their latest products and meeting potential partners in the USA.

Launched in 2001 in Shanghai, China, CBME China is now the world's largest sourcing event for children, baby and maternity products. Riding on the success of CBME in China, CBME is now also in Turkey, India and Brazil. CBME aims to promote global trade in the booming markets of Europe, Middle East, Asia and South America.

CBME China has formed an alliance with ABC Kids Expo in January 2013, with the intent and goal of helping baby, children and maternity industry suppliers in China and the USA to expand their businesses overseas, and aims to form a powerful catalyst to boost the baby, children and maternity industry as a whole.

As part of this alliance, ABC Kids Expo has launched USA Pavilion with 13 exhibitors showcasing 22 brands and came away with a very fruitful experience in CBME China 2013, which was held from 17th to 19th July in Shanghai. One of the exhibitors in the USA Pavilion, Ms. Frederique Prou, International Business Development Consultant from Kittrich Corporation, stated, "What a wonderful event! I have met wonderful potential partners. I was really impressed by the show and only wished to have had more time to cover the entire floor!"

"With the rapid growth of the children, baby and maternity products industry in China in recent years, more and more brands and manufacturers are starting to seek business opportunities outside of China once they are mature enough and qualified to compete in the international market," said Athena Gong, General Manager of CBME. "Some Chinese manufacturers had already shown their interest in the US market when Larry Schur, President of the ABC Kids Expo, introduced the US market in his speech 'Expand Your Business Beyond Your Borders' seminar during CBME China 2013. As Larry Schur stated in his presentation, attending trade shows is a good start in building brand awareness and seeking distributors and partners in the USA market," she continued. "This is the first time we launched a China Pavilion in a partner's event overseas. It was a great success. We are very glad to see the exhibitors have had a very good experience at the show and generated export opportunities as well."

For press enquiries, please contact:

Louise Kathryn Yu
Senior Marketing Manager
Children, Baby, Maternity Industry Expo (CBME)
Tel: +852-2585-6101
louise.yu@ubm.com

About Children Baby Maternity Industry Expo (CBME China) www.cbmexpo.com/en

Held annually in Shanghai, the Shanghai International Children Baby Maternity Industry Expo (CBME) is the world's largest sourcing event for baby, children, and maternity products. This is the perfect venue to meet buyers, manufacturers, distributors, and suppliers in the industry.

CBME China 2014 will be on 22, 23, 24 July 2014 at the Shanghai New International Expo Centre (SNIEC). The event will feature 2,300 brands and 1,600 exhibitors in 166,680m² of exhibition space.

About UBM Asia www.ubmasia.com

Owned by UBM plc and listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organizer and the biggest commercial organizer in mainland China, India, and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the U.S., UBM Asia has a strong global network of 30 offices and over 1,200 staff in 25 major cities. We operate in 19 market sectors with 160 exhibitions, 75 conferences, 28 trade publications, 18 vertical portals, and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers, and subscribers from all over the world.

About UBM plc www.ubm.com

UBM plc is a leading global company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

About ALL BABY & CHILD, INC.

All Baby & Child, Inc. is a non-profit organization founded in March 2003. It is a partnership of juvenile products manufacturers and industry retailers whose primary objective and purpose is to act as a business league that helps organize and produce trade shows and educational conferences for the benefit of juvenile products manufacturers, industry retailers, trade media, distributors and manufacturers' representatives of juvenile products. The ABC Spring Educational Conference & Trade Show and the ABC Kids Expo® are private trade events and not open to the general public.