Celebrus Technologies to Exhibit and Present Real-time Personalisation From Online Customer Data and Customer Analytics at Teradata Universe Conference 2013

NEWBURY, England, April 10, 2013 /PRNewswire/ --

- Experts from across the world descend on Copenhagen to tackle the latest developments in Big Data Analytics -

Celebrus Technologies - http://www.celebrus.com/ provider of tag-free multi-channel digital big data software, will be exhibiting and presenting at the 2013 Teradata Universe Conference in April. The event will be held at the Bella Centre, Copenhagen, from 14 - 17 April.

The event boasts a star line-up of experts and spokespeople from internationally recognised companies, amongst which is Celebrus Technologies, who will share insight on new trends driving the industry, such as real-time personalisation, customer analytics, the use of online customer data and how Big Data Analytics can be used to drive business value.

Katharine Hulls, VP Marketing, Celebrus Technologies will be co-presenting a session within the Partners showcase at 16:00 on Monday 15 April, alongside Mark Swenson, International Director, Enterprise Data-Driven Solutions, Teradata. The session is entitled 'Navigating the Digital Big Data Explosion: All you need is DICE.'

Katharine Hulls, VP of Marketing for Celebrus Technologies, comments, "We are delighted to be participating at Teradata Universe 2013. The event provides a great platform to showcase our digital big data technology and demonstrate that through applying big data tools and techniques to the incredibly rich and granular feed available from Celebrus, organisations can take their customer analytics and marketing to a whole new level. We intend to demonstrate the tangible value that the collaboration of our technology with Teradata is having within the industry."

The joint session will look at how customers are interacting with brands over numerous -digital channels including mobile devices, but still expect to be treated as an individual. In order to achieve this organisations must have access to streaming highly granular data to personalise web pages and other customer interactions in real-time. Within the session Hulls and Swensen will demonstrate this process using case studies and ROI examples of how solutions from Celebrus and Teradata are currently helping the digital database marketer to meet this challenge.

Mark Swenson, International Director for Teradata, says, "Celebrus' capabilities are being integrated with the expanding portfolio of Teradata so that our joint customers can better capture consumer interactions in real-time in on-line and digital media, and then analyse those interactions and respond with personalised customer experiences. This allows organisations to engage with consumers throughout the buying lifecycle. We are seeing promising results for our joint customers through these data-driven communications."

Hulls concludes, "The conference will provide us with valuable networking opportunities enabling us to have in-depth conversations with data and business professionals about the unique value which individual-level online customer data across multiple channels can bring to an organisation and how it can drive the likes of real-time personalisation and next best action marketing."

ENDS

About Celebrus Technologies

Celebrus Technologies enables organisations to understand their individual customers' interactions across the digital channels they own, including websites, mobile apps and social media.  Celebrus' award winning tag-free digital big data software then feeds this data into a wide variety of big data technologies in real-time. Celebrus' global blue chip clients use this highly granular data to power advanced customer analytics and real-time personalisation and to drive actions that maximise revenue, marketing effectiveness and brand loyalty.  Celebrus partners with world-leading technology companies, including SAS, Teradata and Microstrategy, to provide integrated solutions that meet critical business goals. Celebrus also has global reach with their fast and flexible digital data and real-time personalisation platforms available from resellers across the world.

For further information, please contact:

Katharine Hulls 
Celebrus Technologies
Tel: +44 (0) 1635 230 630
Fax: +44 (0) 1635 230 435
Email: katharine.hulls@celebrus.com  

Jenny Williams/ Dave Beesley   
itpr
Tel: + 44 (0) 1932 578 800      
Fax: + 44 (0) 1932 578 801
Email: jennyw@itpr.co.uk/ davidb@itpr.co.uk