Celltick Appoints New VP for Africa to Expand the Growing African Region for LiveScreen

SAN FRANCISCO, May 23, 2012 /PRNewswire/ --

Celltick, the leader in Home Screen Mobile Marketing, announced the appointment of a new Vice President, Moshe Rint, to lead its Africa business. Moshe has had extensive experience in building businesses in the African region and comes from Gilat Satcom, where he led one of their African subsidiaries.

The African mobile market has a mobile subscriber base of over 600 million and the highest potential to grow further with the least mobile density. It is also one of the fastest growing markets across the world. Celltick has been able to work very efficiently across the growth markets and sees great potential in being able to extend its managed services offering in Africa.

"I am very happy to be able to build Celltick in the African market. Celltick has established itself as the leading provider of mobile marketing managed services across all the growth economies. I am very excited about having the opportunity to extend this leadership into the African mobile market. The Celltick mobile service is perfectly suited to the consumers in Africa and I am confident that operator partners will very quickly realize the potential of the service," comments Moshe Rint, new Vice President of Africa. "Celltick has a proven track record of implementing and managing services that are strategic and high value to the operators and I look forward to opening and establishing the company in the African market and building our network of partnerships to deliver new innovative mobile services that benefit our customers and their consumers," he added.

The technology culture in Africa has followed a different path than the West. As computers are expensive, affordable mobile phones have become the ubiquitous form of communication and information access. Short bursts of instant communication are connecting some isolated African communities to vital information. Celltick's unique technology and media services aid in creating awareness and provide instant access to information to a large community of users in ubiquitous fashion.

"Africa has been a strategic geography that we had not explored and we believe that this will become a huge market for us in the next few years. Our services can enable consumers in Africa to get easy access to much-desired information and benefit from it. With the addition of Africa, we will cover more than 80% of the world's subscriber base. I am very confident that we will be able to successfully provide a high value service for the consumers in the region and establish ourselves very rapidly," says Ronen Daniel, CEO of Celltick. "We believe that we can enrich the African consumer with services ranging from m-education, m-health to local commerce initiatives that save money. We have proven repeatedly that we can make mobile marketing work successfully in the growth markets and have established ourselves as a leader in not only consumer reach but in also being able to monetize them while providing value to the consumer. I welcome Moshe, who brings more than 18 years of experience within the industry, to the Celltick team and to lead us in opening this new market for us."

Celltick's LiveScreen mobile marketing solution is deployed and operated as a fully managed service at mobile operators, offering broad reach to their consumer base. Celltick partners with content providers, media agencies, consumer web services companies to ensure a wide variety of regionalized and personalized content services.

LiveScreen provides high value location relevant content, mixed with the right marketing messages, directly to the consumer's mobile home screen. Consumers engage with the service through an interactive dialog on their home screen, guiding them to further options enabling mobile content consumption in an easy user friendly manner.

About Celltick

Celltick is the world leader in mobile home screen marketing. For more than 12 years the company has been following its vision of turning the mobile home screen into a key space for content and brand promotion. During that time it has won multiple industry awards, grown dramatically and deployed its LiveScreen® solution for more than 50 major operators across 3 continents. Today it already reaches 133 million users worldwide and generates more than 200 million transactions each month. Celltick has multiple offices around the world.

LiveScreen® is the exclusive property and trademark of Celltick.

Celltick
R Vidyanand
anand@celltick.com
Phone: +1-510-386-4938