Centric Software Opens New Office in Hong Kong

CAMPBELL, California, April 13, 2017 /PRNewswire/ --

Centric Software expands Asian presence in response to strong market demand

Centric Software announces the opening of a new office in Hong Kong, bringing its innovative Product Lifecycle Management (PLM) solutions to local retailers, brands and manufacturers. Centric Software is the leading PLM solution for fashion, retail, footwear, luxury, outdoor and consumer goods companies.

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The opening of the Hong Kong office confirms Centric Software's explosive growth in Asia, having recently opened an office in Tokyo, Japan in 2016 and Shanghai, China in 2014. In addition, the company recently announced the signature of its first customer in Australia, Redbubble. Leveraging the success and continued growth in the region, now with 25 Asian customers, Centric plans to further develop the market in Hong Kong and the surrounding regions.

"Prior to the opening of our new Hong Kong office, we had already built strong momentum with several large customers.  Companies in Hong Kong and throughout South East Asia need modern, mobile-based PLM solutions. It's a big space to grow," said Nick Wei, Regional Sales Director Hong Kong at Centric Software.

"The fashion market is very competitive and companies need every possible advantage beginning with the products they make and sell; products are the heart of any brand, retailer or manufacturer.  Making great products starts with great product development technology, like Centric PLM," Wei adds.

Supporting not only retailers and brands, but also original design manufacturers (ODM) and original equipment manufacturers (OEM) with flexible, configurable, out-of-the-box and intuitive PLM, Centric Software solutions enable companies to speed time to market, improve team collaboration and cut costs while developing deeper bonds with trading partners.

"Fashion companies here are really excited to finally have a modern, mobile PLM solution available to them. They want innovative easy to use, cloud and mobile-based PLM software that provides a 'single version of the truth' solution," Wei explains, "Centric's mobile applications, which are the first to be developed in the sector, keep product teams connected at all times to aid product design development and execution."

"In Asia, when a company invests in a technology partner, they want to know you are present and a have strong local team to service them. This new office will allow Centric Software to work in close proximity with our customers and provide them with the industry best practices and Agile Deployment^SM knowledge needed to enable their ambitious growth strategies," Wei concludes.

"We are very excited to announce the opening of our new home in Hong Kong," said Chris Groves, CEO of Centric Software. "We will continue to build on innovations made with our customer partners in the region and will look forward to welcoming new ones into the Centric family."

Centric Software, Inc. (http://www.centricsoftware.com)

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.


Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM in 2016 and Frost & Sullivan's Global Retail, Fashion and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016 (end)

Copyright 2017, Centric Software Inc, All rights reserved.

Media Contacts:
Centric Software
Europe: Kristen Salaun Batby, ksalaun-batby@centricsoftware.com
+33-(0)6-87-88-23-22