Changing the Payment Landscape: Yapital Now Available at Mega Online Shopping Mall Rakuten

LUXEMBOURG, July 17, 2014 /PRNewswire/ --

The customers of one of the world's largest Internet companies can now pay for their online shopping with the innovative cross-channel payment solution 

Starting now, customers of Rakuten in Germany and Austria can use Yapital to pay at the online checkout. This is changing the payment landscape, as Rakuten is one of the ten largest Internet companies in the world; it is a mega online shopping mall with over 90 million customers worldwide. Over 7,000 merchants are represented on the German Rakuten platform alone. Due to the central ordering and payment process of the online marketplace, customers can now use the Yapital app on their smartphone to pay for over 24 million products from a selection of more than 10,000 brands.

The partnership between the e-commerce giant and the first European cross-channel payment solution brings together two philosophies that are an excellent match. Rakuten is highly successful in transferring the analogue shopping experience with contact to the merchant to its online marketplaces - shopping becomes entertainment. Since its launch a year ago, Yapital is again showing that paying can be fun: if it is possible to use a smartphone across all channels and the payment process is completed easily, quickly and elegantly with a mere scan and a click.

"What fascinates me about Rakuten is the way in which the company with its thousands of partners has consistently put the shopping experience first for many years," says Nils Winkler, CEO of Yapital. "Shopping should simply be fun. Rakuten is implementing this perfectly - and so is Yapital."

"Rakuten increasingly lives up to its claim to be the most interesting shopping mall on the Internet - a place where customers can go for a stroll, discover new products and be inspired," says Dr. Christian Macht, CEO of Rakuten Deutschland. "Paying with Yapital fits in perfectly with our approach to always offer the best possibilities to our customers."

Press release published by
Yapital Financial AG
5 Rue EugèneRuppert
L-2453 Luxembourg

About Yapital Financial AG 

Yapital is the first European, cashless cross-channel payment solution operating across all channels: in-store, mobile, online and by invoice. Operation is easy, fast and secure: following online registration, the user can immediately make payments, send and receive money with Yapital, across all channels.

For business customers, Yapital is a guaranteed means of payment - this provides process security and reduces administrative costs. In addition, Yapital seamlessly covers all trade and service channels, thus enabling marketing channels to be converted into sales channels. Business customers can therefore not only reduce costs with Yapital, but can also simultaneously open up new revenue potential.

Yapital was established in 2011 as a wholly owned subsidiary of the Otto Group. Yapital Financial AG is licensed in Luxembourg as an electronic money institution.

More information on Yapital:

Homepage: http://www.yapital.com
Blog: http://yapital.info/2014/07/changing-the-payment-landscape-yapital-rakuten
Twitter: http://www.twitter.com/yapital
Facebook: http://www.facebook.com/yapital

Contact:
Martin Zander
Yapital Financial AG
Tel.: +352-203-10-111
Email: press@yapital.com

About Rakuten Deutschland GmbH 

The Rakuten e-commerce platform is one of the leading German marketplaces with an associated shop system, and offers a diverse and constantly growing product range. Visitors to http://www.rakuten.de can currently choose from more than 24 million products from over 7,000 merchants across Germany. The complete solution is suitable for newcomers to e-commerce or as a powerful distribution channel for existing online shops, as well as a multi-channel solution for traditional retailers. It is also represented in Austria with http://www.rakuten.at. The full-service offering of Rakuten Deutschland GmbH includes complete payment processing, customer communication during the ordering process, continuous updating of terms and conditions as well as the assumption of risk for non-payment.

Contact:
Peter Meyenburg
Rakuten Deutschland GmbH
Tel: +49-951-408-391-403
Email: peter.meyenburg@rakuten.de