Chery+ Sports Journey Malaysia Wraps Up, Ukraine & Chile Legs to Follow

WUHU, China, June 8, 2013 /PRNewswire/ -- The 8-day Sudirman Cup has wrapped up, but 2013 Chery Sudirman Cup Interaction is still underway. China claimed the Sudirman Cup title for the fifth time in a row. Meanwhile, Chery has signed for a strategic partnership with the Badminton World Federation (BTF), further boosting Chery's global influence.

Chery not only provided support for the smooth operation of the event, but also delivered an all-inclusive promotional campaign for the event and products. Via the Sudirman-specific website, Chery built a dual communication and interaction platform of brand individuality and customer experience for up-and-coming life-loving consumers, to spread the sports spirit of "transcendence and sharing" to everyone. Through colorful interactions and massive participation, the brand image of "Tech Chery" and the brand connotation of "perseverance, optimism and sharing" have found an echo in the hearts of consumers worldwide.

Sudirman Interaction is merely the opening of Chery+ Sports Trip 2013. Inspired by the passion and dream from sports, Chery will inject passion and energy into consumers throughout the year. As time goes on, the Ukraine and Chile stops will open grandly. Then there will be more interesting activities for you. Please stay focused on http://www.cheryplus.com/sports for updates.