China International Furniture Fair to be Held at National Exhibition & Convention Center in Shanghai

GUANGZHOU, China, June 30, 2015 /PRNewswire/ -- China Foreign Trade Centre (CFTC) (Group) is formally announcing that starting 2015, China International Furniture Fair (CIFF) will take place annually at China Import & Export Fair Pazhou Complex in March and at the National Exhibition & Convention Center (NECC) in Hongqiao, Shanghai in September.

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CIFF (Shanghai) has become the focus of attention in the industry and leaders of China National Furniture Association and UBM Asia will attend a series of activities for the 36th edition. CIFF is working hard to optimize China's exhibition market pattern and provide the industry with more choices and benefits.

Brilliant Design in China

CIFF is a world-class platform for trading, brand promotion, fashion display and industry gathering and its original design elements have always been a highlight. Each session provides a platform for exchange and brings together enterprise representatives, experts, scholars and design elites in the industry from all over the world to promote original designs, setting the trend for China's home furnishings sector.

The 36th CIFF (Shanghai) will be held in Hall 2 of the NECC and will be curated by world-renowned furniture designer Zhu Xiaojie, in cooperation with more than 20 famous designers in a team that brings together designers from 12 countries and regions including Mainland China, Japan, Korea, Singapore, Indonesia, Thailand, the Philippines, Hong Kong, Macao and Taiwan.

Six workshops will be held including Liu Xiaokang Workshop, Yang Mingjie Workshop and Lu Zhirong Workshop and many universities will also be in attendance, including China Academy of Art, China Central Academy of Fine Arts, Guangzhou Academy of Fine Arts, Tsinghua University and Jiangnan University. They promote innovation in China's furniture design, lead the industry to the new era of design innovation and carry forward oriental design based on unique views and new design ideas.

Perfect Facilities and Services

The NECC is the world's largest single building and exhibition complex and has a gross floor area of 1.47 million square meters, equal to 206 standard football fields. It offers 400,000 square meters of indoor and 100,000 square meters of outdoor exhibition venues, ranking second in the world in terms of exhibition area. Conveniently located near the airport, high-speed train and expressway network, event organizers will supply shuttle buses between exhibition halls and to the city, forming a hub of communication accessible from all directions, ensuring that everything works together to provide the furniture industry with perfect services.

As for intellectual property rights that are a big concern for the industry, CIFF is the first event of its kind in China to establish the "Intellectual Property Service Window" at the exhibitions, working with related government departments, legal experts and lawyers to protect exhibitors.