Cisco Extends Partnership With SDL to Improve its Global Information Management Processes

MAIDENHEAD, England, July 6, 2011 /PRNewswire/ --

Cisco Significantly Reduces Time-to-Market and Localization Costs and Improves Quality for New Products, Technical Documents and Web Content

SDL (LSE:SDL), the leading provider of Global Information Management solutions, today announced that Cisco Systems G.K. has chosen SDL to improve its Global Information Management processes across its portfolio of software products, technical documents and web content.  The new solution has allowed Cisco to reduce time-to-market for new products and decrease localization costs by 30%.

As the world's leading provider of networking products and services, Cisco deploys its solutions around the globe with approximately 15% of its revenue coming from the Asia Pacific region. The new Global Information Management process supports the delivery of Cisco products and services to the Japanese market as well as providing customers and sales partners with over 100,000 pages of related documentation in Japanese.

SDL and Cisco have a long standing global relationship that sees Cisco utilize SDL's technologies and services to underpin its worldwide Global Information Management strategy. Cisco Systems G.K are now taking advantage of this central infrastructure by utilizing Cisco's SDL Translation Management System™ to apply translation memory and terminology management for increased global brand consistency.  Stringent ISO quality assurance measures have also been introduced to improve overall translation quality and SDL is conducting full functional and user testing for local language products before launch.    

SDL Japan worked with Cisco's translation optimization team, also located in Japan, to perform a comprehensive review of its Global Information Management processes.  In partnership with SDL, this group identified areas for improvement and undertook a transformation of the localization workflow. Centralizing translation management and streamlining the translation workflow has reduced turn-around times and translation costs of web content and new software products on average by 30%.

"The technical documents that accompany software products need to be translated, localized and tested from the earliest possible stage of development, not after development. This will enable us to shorten the time from product development to time-to-market, but also improves quality as a result. Localizing content in the early stages of development will also reveal any bugs that need to be dealt with before it is launched to market. We feel confident entrusting our Global Information Management requirements to SDL, and as a result we are able to focus on our core competency," says Ichiro Onishi, Senior Manager of WW PARTNER ORGANIZATION, BMO Ops, ETSG-Japan, Cisco Systems G.K.

"For a global company to expand and accelerate its business operations worldwide, it is essential to localize its products and product-related documentation into local languages. High-quality localization establishes the brand, improves customer satisfaction and ultimately leads to business growth. SDL is delighted to have supported the transformation of Cisco's Global Information Management processes and to have contributed to true internationalization and globalization," says Dominic Kinnon, Joint CEO, SDL Language Services Division.

Full press release: http://www.sdl.com/en/about-us/press-room/news/2011/cisco-extends-partnership-with-sdl.asp

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About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey -from brand awareness, to sales and after-sales support- and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit http://www.sdl.com.

Contact Information

SDL Europe and Corporate Headquarters - Amy Hall
+44(0)1628-410120
amyhall@sdl.com

SDL ASIA Pacific - Richard Delanty
+81-90-6695-5313
rdelanty@sdl.com

SDL Americas - Kara Creer
+1-303-402-2448
kcreer@sdl.com