Coffee Style Elevated In All Sensory Experience

- A Glance at Expo Coffee & Tea at HOTELEX Shanghai 2014

SHANGHAI, Aug. 29, 2013 /PRNewswire/ -- In recent years, annual coffee consumption in China has risen quickly by 30%. It is estimated that China will become one of the biggest coffee-consuming countries in 2020. Meanwhile, China is the biggest tea-producing and second biggest tea exporting country with its tea culture and national customs. Nowadays, the local and international coffee and tea market is facing severe competition with its ever-growing scale. The competition is intensively focused on product, equipment and technology, as well as on customer segmentation and niche market development.

(Photo: http://www.prnasia.com/sa/2013/08/29/20130829102314477267.html )

Brand get-together worldwide
The coffee market in China has developed a brand new pattern that highly integrates brand, professionalism and culture. It is usually composed of material supply, equipment sales and technique training.

The coffee sector at HOTELEX has always been at the forefront of the industry. Coffee bean exhibitors such as WEIMING and MinFone Coffee have devoted themselves to manufacturing high-quality products in order to guarantee fresh and genuine coffee. Coffee equipment and technique training suppliers such as Jascaffe and JURA will also participate in Expo Coffee & Tea.

The tea industry also attracts many famous brands for the 2014 edition such as Twinings, Dilmah, Ronnefeldt and other imported tea brands, who will join the tea section at HOTELEX.

Expo Coffee & Tea, as one of the theme exhibitions of HOTELEX Shanghai, will be held from 31 March to 3 April 2014 at the Shanghai New International Expo Center.

Expo Coffee & Tea has attracted over hundreds of exhibitors taking over a 20,000 sq.m. exhibition area. Up to now, over 90% of exhibition space has been booked by international brand pavilions. Exhibiting international brands include Caffe Cagliari La Pavoni, Miscela D'oro. Bezzera, illy, Petroncini from Italy, Firsttea, Drago Mocambo, WMF, Ronnefeldt from Holland, Hario, UCC, KALITA, FUSHI from Japan, FETCO, Bunn, Selecto from the U.S. and Twinings from the UK. The expo has been a hot spot, attracting professional buyers from cafes, hotels, catering companies, bakeries and bars.

China Barista Championship Shanghai Division kicks off
The China Barista Championship (CBC) is the exclusive professional competition authorized by the WBC. CBC aims to provide a platform for coffee professionals and enthusiasts to share, compete and celebrate. CBC was introduced to China by Shanghai UBM Sinoexpo in 2003. It has become the cradle of rising young coffee professionals in China. CBC has marched into her 12th year with 20 division competitions covering the eastern, northern and south-western regions of China. Champions representing 20 division competitions will gather at HOTELEX Shanghai 2014 to battle it out for the exclusive spot to compete at WBC 2014.

The Shanghai division will be held from 17-22 September at Isetan Mall. As the highlight of Shanghai Tourism Festival, the competition will be an exciting place for the best baristas from surrounding cities to showcase their techniques and passion for coffee. Judges come from cutting-edge coffee shops, such as KONA Coffee, Seesaw Coffee, Mingqian Coffee, Pangke Coffee and Zhiguan Coffee, representing the frontier of the Chinese coffee industry. The Shanghai division will also set up a carnival area featuring top coffee brands from Italy, Switzerland, Japan and Brazil including HARIO, WEGA, Lavazza, Alfredo and JASCAFFE, amongst others. The area will be presenting cutting-edge bartender shows and world-class gelato. Sign up now to experience the competition face-to-face with some of the most talented baristas in China!

(Photo: http://www.prnasia.com/sa/2013/08/29/20130829102510817272.html )

Media Information, please contact:
Shanghai UBM Sinoexpo International Exhibition Co. Ltd
Mr. Alex Ni
Tel: +8621 3339 2242
Fax: +8621 6115 4988
Mail: alex.ni@ubmsinoexpo.com

About HOTELEX (http://www.hotelex.cn/)
As the main part of HDD (Hotelex, Deco & Design), it contains seven differently themed sectors including Catering Equipment & Supply, Bakery & Ice cream, Tableware, Textile, Appliance & Amenities, IT & Security, Fitness & Leisure. HOTELEX has led the hospitality industry trends for 22 years and will continue to provide one-stop purchasing and information platform for the hospitality professionals.

About EXPO FINEFOOD (http://www.expofinefood.com/)
With the platform of Shanghai International Hotel Equipment & Supply Expo (Hotelex Shanghai), EXPO FINEFOOD caters to hotels, restaurants, bars, clubs and shops with most effective food solutions and innovative food ingredients.

Organized by UBM Sinoexpo.