Connect More Effectively - Precise Launches MP+ Connect, a Real-Time Interactive Media Contacts Platform

LONDON, April 11, 2014 /PRNewswire/ --

Precise, the UK's leading media intelligence provider, today announces the launch of MP+ Connect, which enables subscribers to more effectively target and track media contacts. The service is accessed through MediaPlatform+, the company's monitoring and analytics platform.

By linking detailed contact profiles with a live feed of the content they have authored or shared, across mainstream news as well as social media including Twitter, MP+ Connect provides communications professionals with the ability to more effectively identify and engage with journalists and commentators across all channels.

Drawing on content from national and regional newspapers, trade publications, and online and social media, MP+ Connect allows users to quickly gain a detailed understanding of what journalists and commentators are writing about and the themes that underpin their current output.

Keir Fawcus, Precise Managing Director, said: 

"Clients tell us that they need an immediate and accurate understanding of what influential contacts and commentators are saying across every channel. Traditional media contact databases suffer from the limitation that they only accurately reflect the last update processed by the supplier's research team. Even if that data is accurate, it can only provide a limited flavour of what a journalist or commentator is currently covering. MP+ Connect offers a quick and intuitive means of overcoming these limitations by providing a real-time analysis of the companies, topics and issues being written and tweeted about.  

Providing clients with this unique, live understanding of their target audience enables them to refine their messaging ahead of engaging with their contacts, either through our new integrated release distribution or directly through their Twitter and LinkedIn profiles. 

The result for our clients is greater certainty that they are identifying and engaging effectively with the right commentators." 

MP+ Connect also provides users with the tools to build distribution lists, to email and track engagement with their media releases, and to engage directly through Twitter and LinkedIn, all from within the same platform.

"What previously would have involved using a number of different services, from different providers, can now be done within a single, fully integrated platform." 

MP+ Connect enables communications professionals to maintain a greater understanding of their contacts and to better brief their spokespeople or clients, through a faster and more effective link between contacts and content. 

About Precise  

Precise is a business information group. We monitor, analyse and draw insight from news, opinions and conversations to help organisations understand the trends and influences that impact on their current and future business.

We deliver our unique range of media monitoring and media analysis services and software applications to public relations, marketing and media professionals across organisations of every type, from global banks to multinational brands and SMEs, FTSE and NASDAQ-listed companies, media and technology groups, governments and regulators, marketing and communications groups, charities and NGOs.

Our research and insights are used regularly by the media and at leadership conferences on communications, social media and brand, and our work is recognised by leading communications and information bodies globally. We employ over 400 people - researchers, analysts, editors, consultants, technical development and support teams - in the UK and the USA.

More on Precise at: http://www.precise.co.uk

For more information please contact:

Emma Trim, emma.trim@precise.co.uk or call +44(0)207-264-6351