Conor Maynard & Tinchy Stryder Lead rara.com Free Music Streaming Promotion as Service Expands to 33 Countries

LONDON, December 20, 2012 /PRNewswire/ --



• rara.com launches holiday campaign with festive playlists from artists and celebrities and 7 days free web + mobile music streaming for every new rara.com user
• rara.com expands to 33 countries switching on 6 new markets in Eastern Europe: Poland, Hungary, Czech Republic, Latvia, Lithuania and Estonia
• rara.com licenses independent distributor [PIAS] digital music catalogue

British based music streaming service rara.com today launches a holiday campaign backed by an international roster of celebrities and artists including UK rapper Tinchy Stryder, NFL star Victor Cruz and Smash star Megan Hilty who are providing festive playlists to help you through the holidays. rara.com is giving every new user 7 days of free web + mobile music access; to enjoy the playlists simply visit rara.com and enter the voucher code HOLIDAY2012.

Tinchy Stryder comments, "Music is a massive part of Christmas for me, especially when out with friends on Christmas Eve, something I try and do every year. I've put together some tunes for you, available on rara.com and these are the tracks you can catch a good vibe to on the 24th Dec."

"We're giving consumers free access to playlists from their favourite celebrities and artists on rara.com over the festive season," said rara.com CEO Nick Massey. "Celebrities from the worlds of music, sport, fashion, food, comedy, film and TV have put together their holiday playlists on rara.com to get you in the holiday mood."

The holiday promotion runs from 20^th December until 31st January.

rara.com goes live across Eastern Europe

rara.com today switches on 6 new territories across Eastern Europe: Poland, Hungary, Czech Republic, Lithuania, Latvia and Estonia.* Each new territory features a fully localised music catalogue featuring both local and international music and playlists hand curated by local music experts.

With Eastern Europe now live, rara.com provides on-demand music streaming to PC and Mac users via the web and apps for iPhone, iPad, iPod Touch, Android and Windows 8 users across 33 countries worldwide; US, Canada, UK, Ireland, France, Spain, Italy, Germany, Austria, Belgium, The Netherlands, Luxembourg, Switzerland, Sweden, Denmark, Norway, Finland, Portugal, Poland, Hungary, Czech Republic, Lithuania, Latvia and Estonia, Mexico, Brazil, Australia, New Zealand, Singapore, Hong Kong, Taiwan, Malaysia and South Africa. Further country rollouts are planned for 2013.

[PIAS] licensing deal

rara.com announces a licensing agreement with leading independent digital distributor [PIAS] bringing a wide range of independent artists to the service which features a global licensed catalogue of 18 million tracks.

"I'm very pleased that we have now partnered with [PIAS] which represents a great range of independent artists and bring even greater quality to the rara.com catalogue," continued Massey.

The addition of [PIAS] builds on rara.com's recently announced deals with global rights agency Merlin and leading independent digital distributors The Orchard, INgrooves Fontana, Believe Digital and VidZone Digital Media.

Unique introductory pricing

Following the promotional free trial, access to rara.com costs just 99p/99c per month for the first 3 months followed by a flat fee of £/€/$4.99 per month for online access (web), with mobile access to rara.com on iOS, Android and Windows 8 devices (web + mobile) just £/€/$1.99 per month for the first 3 months then £/€/$9.99 per month or local equivalent.*

*Eastern European market pricing

International subscription pricing for rara.com:

    Territory Currency Subscription package pricing
                       DIS                DIS
 
                         Web      web        web +   mobile web + mobile
    Czech Rep CZK      KÄ23.99  KÄ120.00    KÄ47.99       KÄ240.00
    Poland    PLN      zł3.99  zł19.99    zł7.99       zł39.99
    Hungary   HUF        Ft263    Ft1325      Ft528         Ft2650
    Estonia   EUR         0.99      4.99       1.99           9.99
    Latvia    LVL       Ls0.99    Ls3.99     Ls1.40         Ls6.99
    Lithuania LTL       Lt2.99   Lt16.99     Lt6.99        Lt33.99

About rara media group

rara.com is the new global digital music service designed for the mass-market, where you do not need to be a music expert or a technology enthusiast to use the service. rara.com provides on-demand music streaming for PC and Mac via the web and apps for iPhone, iPad, iPod Touch, Android and Windows 8 across 33 countries worldwide. rara.com is provided by rara media group limited, a private company headquartered in London. Licensed by all of the major labels; Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group the global rights agency Merlin and leading independent digital distributors including The Orchard, INgrooves Fontana, Believe Digital, [PIAS] and VidZone Digital Media.  rara.com is powered by digital music service provider Omnifone.

Further information:
Tim Hadley
rara.com
+44-7976410001
thadley@rara.com