Consumer Health Industry - Traditional Retail Outlets Explore Different Tactics To Stay Competitive - Forecast Revisit 2011-2012

DALLAS, March 6, 2012 /PRNewswire/ --

ReportsnReports adds new market research report 'Forecast Revisit 2011-2012: Consumer Health' to its store. The global consumer health market experienced several changes in 2011. In conjunction with its new 2012 forecast release, this report provides additional insight on the regulatory, scientific, economic, industry and public health trends behind the data.

Several countries still restrict consumer health sales to pharmacies and drugstores, but alternative channels, particularly internet retailing and direct selling, gained ground worldwide in 2011. Many traditional retailers responded by integrating technology and novel purchasing methods into their business plans. A major example was Walgreen Co's acquisition of drugstore.com, a move intended to bolster internet presence against CVS Caremark Inc's more robust online offerings. GNC exploited the growing appeal of mobile platforms by facilitating easier purchases on its mobile app with PayPal Mobile Express Checkout.

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Pharmacies, drugstores and supermarkets also tested the growing retail clinic trend. In North America and Western Europe, retail clinics served to moderate burdensome medical costs and also provide convenience and innovative services, such as nutritional counseling and smoking cessation programmes. In developing countries, such as India and Kenya, retail clinics delivered healthcare to patients who would have difficulty accessing it otherwise, and offered substantial discounts on both OTC and prescription drugs.

According to this consumer health market report, Internet Retailing leads the fast growing retail channels in 2011 followed by Direct Selling, ParaPharmacies/Drugstores and Variety stores. Similarly, Chemists/Pharmacies lead the consumer health retail channels in 2011 followed by ParaPharmacies/Drugstores, Direct selling, Supermarkets and others.

Product coverage: Allergy Care, Child-Specific Consumer Health, Herbal/Traditional Products, OTC, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Table of Contents

Introduction
Scope
Objectives
Key findings

2011 Trends Influencing Consumer Health
Macroeconomic factors
Public health and regulation initiatives
The influence of OTC switches
2011 global trends that reshaped projections

Global Update
Consumer health performance 2010 vs 2011-2012
Global competition in 2011
Mergers and acquisitions involve local and unexpected players

Regional Update
Cross-regional comparison analysis
Asia Pacific update
Australasia update
Eastern Europe update
Latin America update
Middle East and Africa update
North America update
Western Europe update

Category Update
Cough, cold, and allergy (hay fever) remedies update
Analgesics update
Emergency contraception update
Herbal/traditional products update
Vitamins and dietary supplements update

Retailing Trends
Traditional retail outlets explore different tactics to stay competitive
Branded companies incorporate private label into business strategy

Consumers of the Future
Ageing of population increases value of preventive care
Increases in obesity make diabetes a critical threat
Mobile technology engages both consumers and companies

Beyond 2011 Expectations
Preliminary expectations for 2012
2012 prospects by category

Report Definitions

Complete report available for purchase @  http://www.reportsnreports.com/reports/148089-forecast-revisit-2011-2012-consumer-health.html.

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