Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in India

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02 May, 2012, 11:18 GMT

NEW YORK, May 2, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in India

http://www.reportlinker.com/p0847819/Consumer-Trends-in-the-Beer-Cider--Pre-mixed-Spirits-Market-in-India.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Alcoholic_Drink

Synopsis

• This report provides the results for the Beer, Cider & Pre-mixed Spirits market in India, from Canadean's unique, highly detailed and proprietary online survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

• Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

• Marketers in the Beer, Cider & Pre-mixed Spirits market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market in India they account for and which consumer trends drive their behaviour.

Scope

• Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

• Consumer survey data for the following specific categories: Lager, Beer and Ale, Flavoured Alcoholic Beverages, Cider, and Low Alcohol Beer & Lager.

• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

• Brand and private label penetration among consumers in 2011 as tracked by the survey.Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Beer, Cider & Pre-mixed Spirits Market Value2.1.1 Age Groups2.1.2 Education Achieved Groups2.1.3 Wealth Groups2.1.4 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Beer & Ale2.2.2 Flavoured Alcoholic Beverages2.2.3 Lager2.3 Behavioral Trends and Market Value2.3.1 Beer & Ale2.3.2 Flavoured Alcoholic Beverages2.3.3 Lager3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Beer & Ale3.1.2 Cider3.1.3 Flavoured Alcoholic Beverages3.1.4 Lager3.1.5 Low Alcohol Beer & Lager3.2 Consumer Profiles by Product Category3.2.1 Beer & Ale3.2.2 Flavoured Alcoholic Beverages3.2.3 Lager4 Brand vs. Private Label Uptake4.1 Brand vs. Private Label Consumer Penetration4.1.1 By Category4.2 Beer, Cider & Pre-mixed Spirits Brand Choice and Private Label Consumer Penetration4.2.1 Beer & Ale4.2.2 Cider4.2.3 Flavoured Alcoholic Beverages4.2.4 Lager4.2.5 Low Alcohol Beer & Lager5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Beer, Cider & Pre-mixed Spirits5.1.2 Beer & Ale5.1.3 Cider5.1.4 Flavoured Alcoholic Beverages5.1.5 Lager5.1.6 Low Alcohol Beer & Lager6 Consumption Impact: Market Valuation6.1 Beer, Cider & Pre-mixed Spirits Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Beer, Cider & Pre-mixed Spirits Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Beer, Cider & Pre-mixed Spirits Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Appendix7.1 About Canadean7.2 DisclaimerList of TablesTable 1: Volume Units for the Beer, Cider & Pre-Mixed Spirits MarketTable 2: Foreign Exchange Rate – INR Vs. US$, 2011Table 3: India Survey Respondent Profile (weighted), 2011Table 4: India Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011Table 5: India Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011Table 6: India Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011Table 7: India Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011Table 8: India Beer & Ale Consumer Group Share (% market value), 2011Table 9: India Flavoured Alcoholic Beverages Consumer Group Share (% market value), 2011Table 10: India Lager Consumer Group Share (% market value), 2011Table 11: India Total Beer & Ale Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 12: India Total Flavoured Alcoholic Beverages Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 13: India Total Lager Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 14: India Beer & Ale Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 15: India Cider Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 16: India Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 17: India Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 18: India Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 19: India Beer & Ale Consumer Profiles (% consumers by sub-group), 2011Table 20: India Flavoured Alcoholic Beverages Consumer Profiles (% consumers by sub-group), 2011Table 21: India Lager Consumer Profiles (% consumers by sub-group), 2011Table 22: India Beer, Cider & Pre-mixed Spirits Private Label Consumer Penetration (% Consumers Using), by Category, 2011Table 23: India Beer & Ale Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 24: India Cider Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 25: India Flavoured Alcoholic Beverages Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 26: India Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 27: India Low Alcohol Beer & Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 28: India, Overall Beer, Cider & Pre-mixed Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 29: India, Beer & Ale: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 30: India, Cider: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 31: India, Flavoured Alcoholic Beverages: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 32: India, Lager: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 33: India, Low Alcohol Beer & Lager: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 34: India Beer, Cider & Pre-mixed Spirits Market Value (Indian Rupee million), by Category, 2011Table 35: India Beer, Cider & Pre-mixed Spirits Market Value (US$ millions), by Category, 2011Table 36: India Beer, Cider & Pre-mixed Spirits Market Volume (Ltrs m), by Category, 2011Table 37: India Beer, Cider & Pre-mixed Spirits Market Share (US$ millions), by Category, 2011Table 38: India Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (Indian Rupee), by Category, 2011Table 39: India Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011Table 40: India Beer, Cider & Pre-mixed Spirits Expenditure Per Household (Indian Rupee), by CategoryTable 41: India Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by CategoryTable 42: India Beer, Cider & Pre-mixed Spirits Market Volume Share (Ltrs m), by Category, 2011Table 43: India Beer, Cider & Pre-mixed Spirits Consumption Per Capita (Ltrs m / Population m), by Category, 2011Table 44: India Beer, Cider & Pre-mixed Spirits Consumption Per Household (Ltrs m / Households m), by Category, 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: India Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011Figure 3: India Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011Figure 4: India Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011Figure 5: India Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011Figure 6: India Beer & Ale Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 7: India Cider Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 8: India Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: India Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 10: India Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: India Beer, Cider & Pre-mixed Spirits Market Share (US$ millions), by Category, 2011Figure 12: India Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011Figure 13: India Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category