Consumer Trends in the Pasta & Noodles Market in India

NEW YORK, May 2, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Pasta & Noodles Market in India

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Synopsis

This report provides the results for the Pasta & Noodles market in India from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?Marketers in the Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Pasta & Noodles market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As India undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Reasons To Buy

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Not only do a large proportion of Indian consumers highlight that consumer trends such as Personal Space and Time, Changing Lifestages and Busy Lives have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumer are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

Dried Pasta accounts for 75% of the Indian Pasta & Noodles market by value and 62% of the market by volume. This indicates that Indians consume a significant number of premium Dried Pasta products and that suppliers of Dried Noodles need to take steps to increase the value of their category.

No gender consumes Pasta & Noodles disproportionately, with both the market and the population slightly male biased.Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Pasta & Noodles Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Dried Noodles2.2.2 Dried Pasta2.3 Behavioral Trends and Market Value2.3.1 Dried Noodles2.3.2 Dried Pasta3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Dried Noodles3.1.2 Dried Pasta3.2 Consumer Profiles by Product Category3.2.1 Dried Noodles3.2.2 Dried Pasta4 Brand vs. Private Label Choices4.1 Brand vs. Private Label Volume Share4.1.1 By Category4.2 Pasta & Noodles Brand Choice and Private Label Shares4.2.1 Dried Noodles4.2.2 Dried Pasta5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Pasta & Noodles5.1.2 Dried Noodles5.1.3 Dried Pasta6 Consumption Impact: Market Valuation6.1 Pasta & Noodles Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Pasta & Noodles Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Pasta & Noodles Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Appendix7.1 About Canadean7.2 DisclaimerList of TablesTable 1: Volume Units for the Pasta & Noodles MarketTable 2: Foreign Exchange Rate – INR Vs. US$, 2011Table 3: India Survey Respondent Profile (weighted), 2011Table 4: India Pasta & Noodles Value Share (%), by Age Groups, 2011Table 5: India Pasta & Noodles Value Share (%), by Gender, 2011Table 6: India Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011Table 7: India Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011Table 8: India Pasta & Noodles Value Share (%) by Wealth Groups, 2011Table 9: India Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011Table 10: India Dried Noodles Consumer Group Share (% market value), 2011Table 11: India Dried Pasta Consumer Group Share (% market value), 2011Table 12: India Total Dried Noodles Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 13: India Total Dried Pasta Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 14: India Dried Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 15: India Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 16: India Dried Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 17: India Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 18: India Dried Noodles Consumer Profiles (% consumers by sub-group), 2011Table 19: India Dried Pasta Consumer Profiles (% consumers by sub-group), 2011Table 20: India Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Table 21: India Dried Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011Table 22: India Dried Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011Table 23: India, Overall Pasta & Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 24: India, Dried Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 25: India, Dried Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 26: India Pasta & Noodles Market Value (Indian Rupee million), by Category, 2011Table 27: India Pasta & Noodles Market Value (US$ million), by Category, 2011Table 28: India Pasta & Noodles Market Volume (Kg m), by Category, 2011Table 29: India Pasta & Noodles Market Share (US$ million), by Category, 2011Table 30: India Pasta & Noodles Expenditure Per Capita (Indian Rupee), by Category, 2011Table 31: India Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011Table 32: India Pasta & Noodles Expenditure Per Household (Indian Rupee), by CategoryTable 33: India Pasta & Noodles Expenditure Per Household (US$), by CategoryTable 34: India Pasta & Noodles Market Volume Share (Kg m), by Category, 2011Table 35: India Pasta & Noodles Consumption Per Capita (Kg m / Population m), by Category, 2011Table 36: India Pasta & Noodles Consumption Per Household (Kg m / Households m), by Category, 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: India Pasta & Noodles Value Share (%), by Age Groups, 2011Figure 3: India Pasta & Noodles Value Share (%), by Gender, 2011Figure 4: India Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: India Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011Figure 6: India Pasta & Noodles Value Share (%) by Wealth Groups, 2011Figure 7: India Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011Figure 8: India Dried Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: India Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: India Dried Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: India Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: India Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Figure 13: India Pasta & Noodles Market Share (US$ million), by Category, 2011Figure 14: India Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011Figure 15: India Pasta & Noodles Expenditure Per Household (US$), by Category

To order this report:Pasta, Noodles and Rice Industry: Consumer Trends in the Pasta & Noodles Market in India

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