Consumer Trends in the Prepared Meals Market in India

NEW YORK, May 2, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Prepared Meals Market in India

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Synopsis

This report provides the results for the Indian Prepared Meals market from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?Marketers in the Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Prepared Meals market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

Rapid economic growth has led to a fast developing middle class with a growing propensity to consume Prepared Meals, be these convenience versions of traditional dishes or ways of trying out new cuisines. In order to maximize the potential these trends offers marketers will need to understand which consumer groups, and which trends, offer the greatest rewards for their products.

What are the key drivers behind recent market changes?Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Reasons To Buy

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

While not accounting for the whole of the market, Time Poor people account for around 60% of the market's value in India. Interestingly, in contrast a significant share is accounted for by those who are Time Rich. This perhaps indicates that while some consumers are seeking the sheer time saving benefits of these products, a significant second group is looking to save the effort involved in meal preparation, instead preferring to maximize the amount of times for other things.

Overall branded products dominate the market in India, with Private Label penetration being under 10% in all categories covered. At present this pattern is very favorable to branded products, but if they are to maintain this position they will need to continue to offer valued-added benefits compared to Private Labels

While Private Labels have not been able to take a major share of the market the leading brands have at most taken around a 16% share of any one category, with few others having any major share of the market. This fragmented picture highlights the potential room for growth for either new brands or Private Labels.Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Prepared Meals Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Meal Kits2.2.2 Ready Meals2.3 Behavioral Trends and Market Value2.3.1 Meal Kits2.3.2 Ready Meals3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Meal Kits3.1.2 Ready Meals3.2 Consumer Profiles by Product Category3.2.1 Meal Kits3.2.2 Ready Meals4 Brand vs. Private Label Choices4.1 Brand vs. Private Label Volume Share4.1.1 By Category4.2 Prepared Meals Brand Choice and Private Label Shares4.2.1 Meal Kits4.2.2 Ready Meals5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Prepared Meals5.1.2 Meal Kits5.1.3 Ready Meals6 Consumption Impact: Market Valuation6.1 Prepared Meals Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Prepared Meals Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Prepared Meals Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Appendix7.1 About Canadean7.2 DisclaimerList of TablesTable 1: Volume Units for the Prepared Meals MarketTable 2: Foreign Exchange Rate – INR Vs. US$, 2011Table 3: India Survey Respondent Profile (weighted), 2011Table 4: India Prepared Meals Value Share (%), by Age Groups, 2011Table 5: India Prepared Meals Value Share (%), by Gender, 2011Table 6: India Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011Table 7: India Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011Table 8: India Prepared Meals Value Share (%) by Wealth Groups, 2011Table 9: India Prepared Meals Value Share (%) by Busy Lives Groups, 2011Table 10: India Meal Kits Consumer Group Share (% market value), 2011Table 11: India Ready Meals Consumer Group Share (% market value), 2011Table 12: India Total Meal Kits Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 13: India Total Ready Meals Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 14: India Meal Kits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 15: India Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 16: India Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 17: India Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 18: India Meal Kits Consumer Profiles (% consumers by sub-group), 2011Table 19: India Ready Meals Consumer Profiles (% consumers by sub-group), 2011Table 20: India Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Table 21: India Meal Kits Survey-tracked Brand Shares by Volume (% Vol), 2011Table 22: India Ready Meals Survey-tracked Brand Shares by Volume (% Vol), 2011Table 23: India, Overall Prepared Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 24: India, Meal Kits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 25: India, Ready Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 26: India Prepared Meals Market Value (Indian Rupee million), by Category, 2011Table 27: India Prepared Meals Market Value (US$ million), by Category, 2011Table 28: India Prepared Meals Market Volume (Kg m), by Category, 2011Table 29: India Prepared Meals Market Share (US$ million), by Category, 2011Table 30: India Prepared Meals Expenditure Per Capita (Indian Rupee), by Category, 2011Table 31: India Prepared Meals Expenditure Per Capita (US$), by Category, 2011Table 32: India Prepared Meals Expenditure Per Household (Indian Rupee), by CategoryTable 33: India Prepared Meals Expenditure Per Household (US$), by CategoryTable 34: India Prepared Meals Market Volume Share (Kg m), by Category, 2011Table 35: India Prepared Meals Consumption Per Capita (Kg m / Population m), by Category, 2011Table 36: India Prepared Meals Consumption Per Household (Kg m / Households m), by Category, 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: India Prepared Meals Value Share (%), by Age Groups, 2011Figure 3: India Prepared Meals Value Share (%), by Gender, 2011Figure 4: India Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: India Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011Figure 6: India Prepared Meals Value Share (%) by Wealth Groups, 2011Figure 7: India Prepared Meals Value Share (%) by Busy Lives Groups, 2011Figure 8: India Meal Kits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: India Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: India Ready Meals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: India Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: India Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Figure 13: India Prepared Meals Market Share (US$ million), by Category, 2011Figure 14: India Prepared Meals Expenditure Per Capita (US$), by Category, 2011Figure 15: India Prepared Meals Expenditure Per Household (US$), by Category

To order this report:Consumer Trends Industry: Consumer Trends in the Prepared Meals Market in India

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