Consumer Trends in the Syrups & Spreads Market in India

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Consumer Trends in the Syrups & Spreads Market in Indiahttp://www.reportlinker.com/p0847668/Consumer-Trends-in-the-Syrups--Spreads-Market-in-India.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Consumer_Trends

Synopsis

This report provides the results for the Syrups & Spreads market in India from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?Marketers in the Syrups & Spreads market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the syrups & spreads market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As India's population booms and consumers become increasingly affluent, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential, particularly given the habitual consumption patterns of Syrups & Spreads.

What are the key drivers behind recent market changes?Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the Jams, Jellies & Preserves, Savory Spreads, Sweet Spreads, and Syrups markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

More females consume Sweet Spreads than males and they tend to do so more often. Only 36% of females are Non-users of these products, compared to 46% of males. Further, 11% of females are Heavy frequency consumers as against 9% of males, and 20% of females are Medium frequency users as against 18% of males. This highlights the potential to offer more specifically targeted Syrups & Spreads products to females in India.

While the leading brand of Savory Spreads accounts for other a third of the market by volume, the rest of the market is highly fragmented. As such these others brands may be at risk from new brands entering the market, and may also be extremely vulnerable to private labels.

Kids & Babies account for a quarter of the Indian Syrups & Spreads market by value. While this is by far the largest share of the market, other age groups also record significant consumption and as such should not be ignored.

Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Syrups & Spreads Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Jams, Jellies & Preserves2.2.2 Savory Spreads2.2.3 Sweet Spreads2.2.4 Syrups2.3 Behavioral Trends and Market Value2.3.1 Jams, Jellies & Preserves2.3.2 Savory Spreads2.3.3 Sweet Spreads2.3.4 Syrups3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Jams, Jellies & Preserves3.1.2 Savory Spreads3.1.3 Sweet Spreads3.1.4 Syrups3.2 Consumer Profiles by Product Category3.2.1 Jams, Jellies & Preserves3.2.2 Savory Spreads3.2.3 Sweet Spreads3.2.4 Syrups4 Brand vs. Private Label Choices4.1 Syrups & Spreads Brand Choice and Private Label Shares4.1.1 Jams, Jellies & Preserves4.1.2 Savory Spreads4.1.3 Sweet Spreads4.1.4 Syrups5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Syrups & Spreads5.1.2 Jams, Jellies & Preserves5.1.3 Savory Spreads5.1.4 Sweet Spreads5.1.5 Syrups6 Consumption Impact: Market Valuation6.1 Syrups & Spreads Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Syrups & Spreads Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Syrups & Spreads Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Appendix7.1 About Canadean7.2 DisclaimerList of TablesTable 1: Volume Units for the Syrups & Spreads MarketTable 2: Foreign Exchange Rate – INR Vs. US$, 2011Table 3: India Survey Respondent Profile (weighted), 2011Table 4: India Syrups & Spreads Value Share (%), by Age Groups, 2011Table 5: India Syrups & Spreads Value Share (%), by Gender, 2011Table 6: India Syrups & Spreads Value Share (%), by Urban and Rural Dwellers, 2011Table 7: India Syrups & Spreads Value Share (%) by Education Level Achieved Groups, 2011Table 8: India Syrups & Spreads Value Share (%) by Wealth Groups, 2011Table 9: India Syrups & Spreads Value Share (%) by Busy Lives Groups, 2011Table 10: India Jams, Jellies & Preserves Consumer Group Share (% market value), 2011Table 11: India Savory Spreads Consumer Group Share (% market value), 2011Table 12: India Sweet Spreads Consumer Group Share (% market value), 2011Table 13: India Syrups Consumer Group Share (% market value), 2011Table 14: India Total Jams, Jellies & Preserves Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 15: India Total Savory Spreads Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 16: India Total Sweet Spreads Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 17: India Total Syrups Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 18: India Jams, Jellies & Preserves Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 19: India Jams, Jellies & Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 20: India Savory Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 21: India Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 22: India Sweet Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 23: India Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 24: India Syrups Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 25: India Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 26: India Jams, Jellies & Preserves Consumer Profiles (% consumers by sub-group), 2011Table 27: India Savory Spreads Consumer Profiles (% consumers by sub-group), 2011Table 28: India Sweet Spreads Consumer Profiles (% consumers by sub-group), 2011Table 29: India Syrups Consumer Profiles (% consumers by sub-group), 2011Table 30: India Jams, Jellies & Preserves Survey-tracked Brand Shares by Volume (% Vol), 2011Table 31: India Savory Spreads Survey-tracked Brand Shares by Volume (% Vol), 2011Table 32: India Sweet Spreads Survey-tracked Brand Shares by Volume (% Vol), 2011Table 33: India Syrups Survey-tracked Brand Shares by Volume (% Vol), 2011Table 34: India, Overall Syrups & Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 35: India, Jams, Jellies & Preserves: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 36: India, Savory Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 37: India, Sweet Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 38: India, Syrups: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 39: India Syrups & Spreads Market Value (Indian Rupee million), by Category, 2011Table 40: India Syrups & Spreads Market Value (US$ million), by Category, 2011Table 41: India Syrups & Spreads Market Volume (Kg m), by Category, 2011Table 42: India Syrups & Spreads Market Share (US$ million), by Category, 2011Table 43: India Syrups & Spreads Expenditure Per Capita (Indian Rupee), by Category, 2011Table 44: India Syrups & Spreads Expenditure Per Capita (US$), by Category, 2011Table 45: India Syrups & Spreads Expenditure Per Household (Indian Rupee), by CategoryTable 46: India Syrups & Spreads Expenditure Per Household (US$), by CategoryTable 47: India Syrups & Spreads Market Volume Share (Kg m), by Category, 2011Table 48: India Syrups & Spreads Consumption Per Capita (Kg m / Population m), by Category, 2011Table 49: India Syrups & Spreads Consumption Per Household (Kg m / Households m), by Category, 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: India Syrups & Spreads Value Share (%), by Age Groups, 2011Figure 3: India Syrups & Spreads Value Share (%), by Gender, 2011Figure 4: India Syrups & Spreads Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: India Syrups & Spreads Value Share (%) by Education Level Achieved Groups, 2011Figure 6: India Syrups & Spreads Value Share (%) by Wealth Groups, 2011Figure 7: India Syrups & Spreads Value Share (%) by Busy Lives Groups, 2011Figure 8: India Jams, Jellies & Preserves Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: India Jams, Jellies & Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: India Savory Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: India Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: India Sweet Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 13: India Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 14: India Syrups Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 15: India Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 16: India Syrups & Spreads Market Share (US$ million), by Category, 2011Figure 17: India Syrups & Spreads Expenditure Per Capita (US$), by Category, 2011Figure 18: India Syrups & Spreads Expenditure Per Household (US$), by Category

To order this report: Consumer Trends Industry: Consumer Trends in the Syrups & Spreads Market in India

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