- Extremely high use of cellphones and smartphones for business processes, everyday functioning, and leisure that generates vast amount of content stokes demand for content moderation solutions
- Pressure of governments and public on small as well as major social media platforms to remove user-generated controversial content spells growth of the content moderation solutions market
ALBANY, N.Y., March 31, 2022 /PRNewswire/ -- The content moderation solutions market is projected to expand at a CAGR of 13.2% during the forecast period from 2021 to 2031. Incessant penetration of smartphones, social media, and Internet is driving the demand for content moderation solutions. Freedom for users to post anything on social sites has led to huge demand for secure social media platforms by initiating the use of advanced content moderation solutions and services.
The demand for content moderation solution services is growing across several end-use industries. Media & entertainment, healthcare, automotive, and telecom are some of the end-use industries that are integrating content moderation solutions to screen malicious content that can impact brand image.
North America held the dominant share of the content moderation solutions market in 2021 due to the extensive use of content moderation services. However, content moderation solutions market in Asia Pacific is estimated to register a CAGR of 14.8% during the forecast period. This is due to large volume of content generated each day in businesses, which is scrutinized in detail if it is suitable to be published or not.
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Content Moderation Solutions Market – Key Findings of Report
- Statistics of 2% of all user-generated content on social media sites to be fraudulent is compelling the integration of content moderation solutions for safety purpose. Content moderation solutions are specifically used to stop hate speech, targeted harassment, social bullying, and remove low-quality images to prevent users to switch from one website to another.
- Characteristics of content management solutions to provide real-time services allow subscribers to easily detect spam and remove them permanently
- Companies across business domains are rapidly adopting modernized infrastructure, which include rewriting, changing, or porting entire parts/systems to modern tools, platforms, libraries, or languages to reduce IT complexity, establish a data-driven culture, and increase operational efficiency. This is leading content moderation solution providers to integrate advanced technologies such as Blockchain, AI, and nanotechnologies and mark their presence in the content moderation solutions market.
- Development of cost-effective and compact moderation solutions is the focus of key players in the content moderation solutions market
- Providers of content moderation solutions with strong online presence are complying with different global guidelines and protecting their customers from potential threats and malicious content. This underscores demand for content moderation solutions that can detect and remove inappropriate content that can lead to loss of brand value, financial fraud, loss of consumer trust, and personal threat to audience. For instance, according to Scamwatch, reported financial loss due to digital scams in Australia increased from 16.9% in December 2019 from 7.8% in December 2018.
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Content Moderation Solutions Market – Growth Drivers
- Ceaseless adoption of digital devices and explosion of the Internet leading to the proliferation of digital technologies for business functioning drive the content moderation solutions market
- Prospects of significant increase in annual sales growth of business enterprises with successful migration from legacy to modernized infrastructure technologies fuel the demand for content moderation solutions
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Content Moderation Solutions Market – Key Players
Some of the key players operating in the content moderation solutions market are;
- Accenture PLC
- Appen Limited
- Clarifai Inc.
- Enhance Business Solutions
- Microsoft Corporation
- Genpact
- Concentrix Corporation
- Sutherland Global Services Inc.
- Alegion Inc.
- Besedo
- Cogito Tech LLC
- Google Inc.
- Open Access BPO
- TaskUs Inc.
- Teleperformnace SE
- Majorel Group Luxembourg S.A.
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The content moderation solutions market is segmented as follows;
Content Moderation Solutions Market, by Component
- Software/Tools/Platforms
- Cloud
- On-premise
- Services
- Professional Services
- Managed Services
Content Moderation Solutions Market, by Enterprise Size
- Small and Medium Enterprises (SMEs)
- Large Enterprises
Content Moderation Solutions Market, by End-user
- Media & Entertainment
- Retail & E-commerce
- Packaging & Labelling
- Healthcare & Life-sciences
- Automotive
- Government
- Telecom
- Others (BFSI, Energy & Utilities, etc.)
Content Moderation Solutions Market, by Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- U.K.
- France
- Spain
- Italy
- Rest of Europe
- Asia Pacific (APAC)
- China
- India
- Japan
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest of Middle East & Africa
- South America
- Brazil
- Argentina
- Rest of South America
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