Corona Captures Sound Of The Beach With New Web Series And SunSets DJ Champion

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Corona

15 Oct, 2014, 15:11 GMT

-- WINNER DJ UPPFADE SELECTED FROM MORE THAN 1,800 FOR CAPTURING THE SOUND OF THE BEACH

AMSTERDAM, Oct. 15, 2014 /PRNewswire/ -- Today Corona SunSets, the sensational global beach festival experience, once again makes waves, this time by releasing a new web series: SunSets Sound of the Beach. Immersive webisodes, now available to view online, capture the journey of six incredible music producers who have been selected amongst 1,800 hopefuls to bring the sound of the beach to life. From these six finalists, Corona has crowned the winner of the first ever SunSets Sound of the Beach competition: DJ Uppfade.

This unprecedented worldwide competition seamlessly integrated thousands of fans, iconic beach locations and up-and-coming artists from around the globe, which was achieved in partnership with Beatport. Corona set out to co-create and shape a new music genre, one centered at the crossroads of Balearic beat and deep house, and celebrates the spirit of the beach. The SunSets Sound of the Beach webisodes offer viewers a front row seat as these rising DJs shape and capture the new sound.

The SunSets vision represents the celebration of two passions deeply imbedded in the Corona brand, the beach and music. The series of beachfront music events kicked off in July, visiting some of the world's most desirable beach destinations in the world, including the beaches of Ibiza, Spain, Acapulco and Playa del Carmen in Mexico, Toronto, Canada, and the UK.

The SunSets DJ competition is an innovative, immersive component of the music festival experience. First, DJs were invited to submit a live mix via Beatport, which led to a second stage of remixing Cajmere's classic club track 'Brighter Days'. From there, six finalists were flown to Ibiza where they lived together for a week in a private villa, creating music inspired by the beach, ultimately creating an original production that brought the Sound of the Beach to life. Internationally acclaimed DJs Annie Mac, Claude VonStroke and Cajmere acted as mentors and judges, ultimately selecting DJ Uppfade as the SunSets first champion.

"Corona SunSets is a pitch perfect program to discover, establish, and curate the new sound of the beach," said Clark Warner, Executive Creative Director of Beatport. "Watching the finalists engage and learn directly from this incredible team of world-class mentors and judges proved just how powerful the language of music can be, from coast to coast." 

DJ Uppfade (Janis Jekabsons) has been playing regularly for nearly a decade, holding down Riga hotspots in his hometown with an energy and vibe that embodies Corona SunSets. He was joined by a group of emerging global talents, all of whom are being recognized at the Amsterdam Dance Event. Corona SunSets DJ finalists include:

  • DJ Dohko, AKA Sergio Villanueva, from Mexico City, Mexico
  • DJ 747, AKA Ryan Chan, from Vancouver, British Columbia, Canada
  • DJ Robert David, AKA Arpad-Robert David, from Hvidovre, Denmark
  • DJ Martin Mars, AKA Mario Martorelli, from Naples, Italy
  • DJ Uppfade, AKA Janis Jekabsons, from Riga, Latvia
  • DJ Riki Inocente, AKA Richard Inocente, from London, UK

From the beach to global stage, DJ Uppfade's official Corona SunSets grand prize sets him up for success, including an artist management contract, a guaranteed commercial release, ten prestigious DJ performance spots, $20,000 in gear, four days of studio time at Sonic Vista Studios in Ibiza and more.

"Our finalists displayed incredible talent and creativity in helping develop and shape a signature sound- The Sound of the Beach," said Kathryn Sattler, global marketing director, Corona. "The beach is part of our DNA at Corona, and through this competition and webisode content, we're celebrating the world's beaches and creating an emotional connection to the experience in an entirely new way."

FOR MORE INFORMATION, PLEASE CONTACT:
For Corona: Beth Cleveland, beth@praytellstrategy.com, +1-415-283-7333
For Beatport: Alexandra Greenberg, MSO PR, agreenberg@msopr.com, +1-818-380-0400 x223
For SFX Entertainment: Tyler Jensen, tyler@sfxii.com, +1-646-561-6428

RESOURCES:

About Corona
Corona Extra is the only brand that stands for Mexican pride all over the world. It was first produced in 1925 at the "Cerveceria Modelo" in Mexico City. Ten years after it was launched, Corona became the best-selling beer in Mexico. Now, Corona Extra, a premium Lager beer, is the leading super-premium import brand, the fourth most valuable brand in the world, and the No. 1 selling Mexican beer in the world.

About SFX Entertainment
SFX Entertainment, Inc. (NASDAQ: SFXE) is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals. SFX's mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. SFX was borne out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance and React Presents, as well as the innovative ticketing service Flavorus.

SFX operates Beatport, the principal online resource for EMC DJs and a trusted destination for the growing EMC community to discover and stream music, follow DJs and keep abreast of news, information and events, in addition to offering year-round entertainment to EMC fans around the globe through other digital assets. Additionally, SFX manages FX1, an internal marketing solutions agency for consumer brands targeting the millennial culture.

About Beatport
Beatport, an SFX Entertainment company, is the world's leading online provider of music, tools and resources customized for the unique needs and demands of DJs. Available in more than 230 countries, the digital music service features high-definition dance tracks by the world's top and emerging artists. The Beatport platform also offers tools to help DJs manage their careers, promote their productions and performances, and connect with the largest community of qualified fans on the planet. Founded in 2004, Beatport is based in Denver, CO, with offices in Los Angeles, Berlin and Tokyo. In March 2013, Beatport became part of the SFX network of companies focused on Electronic Music Culture.