Cosmetics: New Packaging Creates New Trends
JAKARTA, Indonesia, Aug. 30, 2016 /PRNewswire/ -- Cosmetics are all about aesthetics. Visually appealing packaging has become a necessity, but it is not sufficient any longer. Makeup trends change with every season, and so must do top-quality packaging, creating trends of its own.
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According to a recent report released by Research and Markets (researchandmarkets.com), the global cosmetic packaging industry market was worth $24.3 billion in 2014 and is projected to reach $31.4 billion by 2020, an annual growth rate of 4.3%.
Cosmetics packaging gives brand managers a further opportunity to be creative and add an immediate value for being the business card of a product. What follows are three emerging cosmetics packaging patterns worth noting:
Eco-Friendliness
It used to be a stigma and a synonymous with cheap and low-quality products. But now premium brands are developing chicer green alternatives, incorporating natural or colorless closures (instead of metallic ones), sustainable wood touches like natural bamboo, and high-quality recycled plastics.
Kidult/K-pop
Humorous, playful packaging has entered the mainstream and heavily resembles the popular Gwiyomi (meaning "cute") trend from Korea, which manifests in packaging ranging from cutesy confectionery shapes like macaroons to adorable pandas, rabbits, and even tigers.
Smart Packaging
Interactive and identification methods such as quick response codes, advanced barcode technology, and near-field communication (NFC) labels are being used in packaging to actively engage consumers with the brand.
In response to the changes in the industry, UBM, the biggest trade exhibitions organizer in Asia, has launched "Beauty Indonesia" a B2B trade show which will serve as the platform for innovation, research, business growth, development and education. This premier beauty trade show for industry professionals will be held during 19 to 21 April 2017 at the Jakarta International Expo (JIExpo), Indonesia.
Part of UBM's portfolio of Beauty Events in Asia including Cosmoprof HK - Beauty Indonesia is the first trade-only show in the country with a clear focus on international participation and on representing all beauty sectors: ingredients, packaging & machinery, contract manufacturing, finished cosmetics, toiletries & personal care, wellness & spa, natural health, beauty salons, professional hair, nail and accessories.
ABOUT UBM
Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organiser in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 24 major cities with 32 offices and 1,300 staff.
UBM Asia was awarded 'Asia's Most Reliable Trade Show Organizer Award' in Hong Kong's Most Valuable Companies Awards (HKMVCA) 2016.
Contact Person:
Ivan Ferrari
Phone Number: +62-21-2930-5959 ext 138
Email: Ivan.Ferrari@ubm.com
Jessica Simon
T: +62-21-29305959 | M: +62-819-3210-5117
E: jessica.simon@ubm.com
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