Cosmoprof Asia Continues to Innovate with New Features

HONG KONG, July 10, 2013 /PRNewswire/ -- Cosmoprof Asia will celebrate its 18th edition from 13 to 15 November 2013 at the Hong Kong Convention and Exhibition Centre. Building on the success of last year's show, this edition is expected to attract around 2,000 exhibitors and in excess of 55,000 visitors. The show will benefit from a number of new features and innovations, together with an extended seminar programme.

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International Buyer Programme targets emerging country

This year's International Buyer Programme will facilitate direct contact between exhibitors and select distributors and importers from Australia, China, India, Japan and New Zealand through pre-scheduled meetings. The new Focus Country for 2013 will be the United Arab Emirates (UAE).

The international theme will continue throughout the exhibition, with country/region and group pavilions representing Australia, Belgium, Brazil, Canada, mainland China, France, Germany, Hong Kong, Israel, Italy, Japan, South Korea, Pakistan, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, the United Kingdom and the United States, according to bookings to-date.

Nail Up! 

Another highlight in this year's show is the new area dedicated to Nail & Accessories, covering every aspect of this fast-growing sector, from nail art to practical solutions for nail technicians. Exhibitors will be given time to demonstrate their innovative products and skills at the main stage within the hall. The kick-off seminar will feature Silvia Fossati, the editor in chief of LOVE NAILS magazine from Italy, who will report on global nail art in terms of colour, texture and trends.

Hair Shows Rendezvous

The professional hair segment will be fuelled by two spectacular hair shows organised by Intercoiffure (ICD) China and Shiseido Professional. For the first time, more than 2,000 hairdressers and salon owners from across the world will meet at Cosmoprof Asia for an extravagant and reputable hair shows.     

On 13 November, Intercoiffure China (ICD), the world's top hair designers association with branches in more than 60 countries and regions, will host the theme show "Intercoiffure: Vision of the Elite". World-class artists from Europe, Japan, South Korea, mainland China and Hong Kong, will showcase their artistic vision, creativity and superb sense of vogue in a 3-hour non-stop performance. The event is sponsored by L'Oreal Professional and P&G Salon Professional, as well as international brands including Takara Belmont, Shiseido Professional, Milbon, Hoyo Professional, Arimino and Pivot Point.

On 14 November, Shiseido Professional will stage "Beauty Odyssey" to represent the start of a new journey for innovation, creating cutting-edge designs for the field originating with the expression filtered through the cyber city of Tokyo. Shiseido Professional iconic hair and make-up artist Tadashi Harada and his team will be unveiling new ideas in Salon Styles and Sophisticated creations with a variety of textures, colours and images.  

Educational track

Running alongside the exhibition will be a comprehensive conference and seminar programme, covering a spectrum of topical issues and trends for beauty industry professionals. The 6th "Cosmoprof Asia Spa Conference" will look into the operational and marketing aspects of managing a spa business. The US industry analyst Kline & Company will discuss the market potential for beauty device in the East and in the West. The "Focus on China" seminar will provide hints on how to seize the opportunities of cosmetic channel sales in China, whilst the "Focus on Japan" seminar will provide an overview of consumer trends in Japan through an analysis of social media.

About BolognaFiere Group
www.bolognafiere.it

BolognaFiere Group, the world's leading trade show organizer in the cosmetics, fashion, architecture and building, art and culture sectors, features in its portoflio more than 80 exhibitions, both domestic and international events. SoGeCos S.p.A., as organizer of Cosmoprof Worldwide Bologna (established 1967), the most important beauty meeting point in the world that will take place in Bologna next April 4 - 7, 2014 (Cosmopack: April 2 - 5, 2014), has the privilege to work with the beauty industry in the five continents and to monitor new emerging markets where there is a demand for cosmetics products. The international platform offered by Cosmoprof, with its events in Hong Kong (established 1996) and Las Vegas (established 2002), provides a truly global marketplace for the beauty industry where brands can find success.

About UBM Asia Ltd
www.ubmasia.com

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. With its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 30 offices and over 1,200 staff in 25 major cities. We operate in 19 market sectors with 160 exhibitions, 75 conferences, 28 trade publications, 18 vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world.

Media Contact:

Asia

Amy Ng
+852-2516-1659
amy.ng@ubm.com

Janice Poon
+852-2516-2117
janice.poon@ubm.com

Worldwide

SoGeCos s.p.a - BolognaFiere Group
Mr Paolo Landi
+39-0245-4708-320
paolo.landi@cosmoprof.it